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Cloud SynApps Inc.

Salesforce Marketing Cloud Developer

Posted 16 hours ago
2-5 years experience
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AI Summary

The developer will maintain, troubleshoot, and enhance Journey Builder journeys and Automation Studio automations while ensuring high-quality data management. They are also responsible for building email templates, writing AMPscript, and providing technical support for Marketing Cloud incidents.


Key responsibilities:

Journeys and automations

•          Maintain, troubleshoot and enhance Journey Builder journeys and Automation Studio automations, and build new ones when needed.

•          Monitor automation runs, imports and SQL queries, and fix failures before they affect recipients.

•          Simplify automations over time to reduce manual effort and failure points.

Data and governance

•          Design and maintain data extensions, data filters and sendable/relational data models.

•          Keep subscriber data high quality, including consent, unsubscribe handling, suppression and list hygiene.

•          Support data flows between Salesforce CRM and Marketing Cloud, including Marketing Cloud Connect.

Email templates and content

•          Build and maintain email templates, content blocks and landing pages.

•          Write and debug AMPscript (and SSJS where appropriate) for personalization and dynamic content.

•          Make sure communications meet accessibility, branding and privacy requirements.

Support, testing and release

•          Resolve escalated Marketing Cloud incidents within agreed service levels, and do root cause analysis on recurring issues.

•          Test all changes, including test sends, rendering checks and data validation, and record test cases.

•          Take part in sprint planning, estimation, change reviews and release readiness.

Reporting and enablement

•          Maintain tracking, analytics and reporting on send performance and deliverability.

•          Train business users on new Marketing Cloud features and releases, and keep documentation current.

Required qualifications

•          4+ years of hands-on Salesforce Marketing Cloud development and administration.

•          Strong skills in Journey Builder, Automation Studio, Email Studio and Content Builder.

•          Advanced AMPscript and SQL, plus working knowledge of SSJS.

•          Experience with data extensions, subscriber and consent management, and data governance.

•          Experience with Marketing Cloud Connect and Salesforce CRM integration.

•          Experience with production support under defined service levels.

•          Experience working in Agile/Scrum using Jira and Confluence.

•          Strong communication skills, including the ability to explain technical issues to business stakeholders.


Preferred qualifications

•          Salesforce Marketing Cloud Developer and/or Email Specialist certification. Marketing Cloud Administrator or Consultant certification is an asset.

•          Experience with multi-business-unit Marketing Cloud environments.

•          Familiarity with Service Cloud and Experience Cloud.

•          Experience with Marketing Cloud APIs (REST/SOAP) and deliverability monitoring.

•          Public-sector or regulated-industry experience, including Canadian privacy (CASL, PIPEDA) and accessibility requirements.

How we work

•          Hours: Standard business hours, Eastern Time (Monday to Friday). You may occasionally need to join escalations for high-priority incidents.

•          Delivery model: Agile sprints with regular releases, Salesforce seasonal release cycles, and ITIL-aligned incident, problem and change management.

•          Tools: Jira / Jira Service Management, Confluence, Bitbucket/Git, Postman and automated testing tools such as Provar, Appium, Zephyr and JMeter.

•          Service levels: The work is measured against defined service levels for response, restoration and escalation.

•          Knowledge sharing: The team keeps runbooks and knowledge base articles current and cross-trains, so knowledge is never held by one person.

 
Location: Remote

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