Design and manage Salesforce Data Cloud ingestion pipelines, data models, identity resolution, and calculated insights to unify customer data. Build and activate audience segments, collaborate on governance and privacy compliance, and monitor platform performance and reliability.
This is a remote position.
Salesforce Data Cloud (Genie) Consultant
Job Details
Employment Type: Contract
Work Mode: Remote
Location: Offshore
Total Experience Required: 5 to 8 years
Relevant Experience Required: 2+ years of hands-on implementation experience with Salesforce Data Cloud (Genie/CDP)
Mandatory Certification: Salesforce Certified Data Cloud Consultant
Job Summary
We are seeking a Salesforce Data Cloud Consultant to design and unify multi-source architecture into a single, cohesive customer profile. The ideal candidate will orchestrate complex ingestion pipelines, manage identity resolution rules, and power downstream personalization, analytics, and real-time AI initiatives.
Key Responsibilities
Design and configure data ingestion streams to bring data into Salesforce Data Cloud from disparate sources, including core Salesforce orgs, Amazon S3, Google Cloud Storage, MuleSoft, and web/mobile SDKs.
Architect Data Model Objects (DMOs) and execute complex data mapping from Data Source Objects (DSOs) to standard and custom Customer 360 data models.
Establish Identity Resolution rules to deduplicate, reconcile, and consolidate fragmented customer touchpoints into a unified customer profile.
Create calculated insights and streaming insights using SQL-based definitions to calculate real-time and batch operational metrics.
Build and activate segmented audiences across various marketing, service, and external channels via native activation targets and enterprise APIs.
Collaborate with enterprise data teams to ensure data governance, privacy compliance (e.g., GDPR, CCPA), and appropriate data retention policies.
Monitor ingestion health, performance bottlenecks, identity resolution match rates, and activation run statuses to ensure maximum reliability.
Requirements
5 to 8 years of enterprise data engineering, data warehousing, or CRM consulting experience, with 2+ dedicated years deploying Salesforce Data Cloud (formerly Genie / Salesforce CDP).
Strong proficiency in advanced SQL for data querying and analysis, along with a deep familiarity with the Salesforce core platform framework.
Deep understanding of big data concepts, ETL/ELT pipelines, relational database design, semantic data modeling, and identity management strategies.
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