Sales Representative (Minimally Invasive Surgery & Endoscopy) - Italy

Location: ITALY

Department: Sales & Business Development

Position Summary:

We are seeking a highly driven and experienced Sales Representative for our business in Italy for minimally invasive surgery products, including rigid endoscopy, reusable and disposable instruments, and energy platforms (ultrasonic scalpels and surgical staplers). Operating under a distributor-based model, this role acts as the business owner of the product line in the Italian market. A key requirement is the ability to independently conduct product demonstrations.

Key Responsibilities:

Market Research & Analysis

• Conduct market research to understand customer needs, trends, and competitive landscape in the minimally invasive surgery field.
• Identify growth opportunities in targeted regions and develop actionable insights for strategy.

Business Development & Sales Achievement

• Develop and implement strategic sales plans to achieve assigned targets and grow market share.
• Engage with distributors to drive demand generation, build brand awareness, and position products effectively.
• Monitor sales performance and execute strategies to meet or exceed regional targets.

Distributor Channel Development

• Drive the development and expansion of distribution channels within assigned regions.
• Identify and onboard new distributors, ensuring alignment with the company’s strategic goals and quality standards.
• Provide continuous support to distributors to optimize their sales operations and enhance market reach.

Distributor Empowerment & Relationship Management

• Build strong relationships with distributors, providing training and support to promote effective product use and customer engagement.
• Coordinate with internal teams to offer resources, tools, and guidance on product positioning and troubleshooting.
• Lead training sessions, workshops, and presentations to enhance distributors’ technical knowledge and sales skills.

Market Strategy & Activity Planning

• Develop and execute market initiatives to increase product visibility and drive penetration.
• Collaborate with distributors to create targeted campaigns, product launches, and events aligned with business goals.
• Work closely with the marketing team to adapt global strategies for local implementation.

Performance Monitoring & Reporting

• Track sales performance, forecast demand, and monitor KPIs to adjust tactics as needed.
• Provide regular market updates, insights, and feedback to senior management.
• Maintain accurate records of sales activities, market intelligence, and competitor analysis.

Cross-functional Collaboration

• Collaborate with product management, marketing, and technical support teams to align on business objectives and customer needs.
• Work closely with the PMLS (Patient Monitoring and Life Support) business team to support business development and maximize the advantage of total solution offerings across product lines.

HQ Coordination & Operations: 

• Communicate with HQ and manage order processes 

Qualifications:

Education:

·         Bachelor’s degree above in Business, Marketing, Life Sciences, or related field;

Experience:

·         5+ years of sales experience in minimally invasive surgery sector, including distribution channel development.

Skills:

• Strong understanding of medical devices, especially in minimally invasive surgery.
• Excellent communication, negotiation, and relationship-building skills.
• Proven ability to work independently, manage time, and handle multiple priorities.
• Analytical skills with data-driven decision-making.

Other:

• Willingness to travel;

What We Offer:

• Competitive salary and incentives.
• Opportunities for career growth in an innovative, global company.
• Supportive team environment focused on learning.

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