Sales Representative - K12 Academic Tutoring

Title: Sales Representative: Academic Tutoring 

Location: Remote 

About The Princeton Review 

 The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House. The company’s Tutor.com brand is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 22 million one-to-one tutoring sessions. The Princeton Review is headquartered in New York, NY. Follow the company on LinkedIn, YouTube and Instagram. 

About the Position 

The Sales Representative for High-Dosage Tutoring (HDT) and On-Demand Tutoring is a driven, consultative seller responsible for acquiring new district partners, expanding existing relationships, and supporting revenue growth across K–12 markets. 

This role leads the full sales cycle—including prospecting, discovery, solution design, pricing, demonstrations, proposal development, and closing. The ideal candidate understands how academic intervention, and personalized tutoring impact student outcomes. 

The Sales Representative works closely with the Sales Director and partners across Marketing, Client Success, and Sales Operations to help districts implement high-impact tutoring programs at scale. 

What You'll Do  

• Sales Execution & Pipeline Management 

• Achieve assigned annual sales and activity targets for High-Dosage Tutoring and On-Demand Tutoring programs. 

• Build and maintain a healthy, accurate pipeline in Salesforce with disciplined data hygiene (stages, close dates, notes, meetings, tasks). 

• Prospect and generate new demand through outreach, campaigns, LinkedIn engagement, and conference activity. 

• Conduct district- and state-level discovery focused on instructional goals, intervention priorities, ESSA evidence requirements, and funding strategies. 

• Deliver compelling presentations and product demonstrations highlighting outcomes, evidence of impact, program design, and reporting features. 

• Prepare pricing proposals, SOWs, and procurement documentation for district evaluation processes. 

• Lead the response process for RFPs, RFQs, and state-level bid opportunities. 

• High-Dosage Tutoring & Intervention Expertise 

• Clearly articulate the value and research behind high-dosage tutoring as a tiered intervention. 

• Understand district academic needs such as literacy improvement, math acceleration, and learning loss recovery. 

• Explain operational logistics including tutor staffing, session scheduling, SSO integrations, reporting insights, and fidelity monitoring. 

• Market Development & Prospecting 

• Identify high-growth markets, district opportunities, and state-funded tutoring initiatives. 

• Build relationships with district leaders, including superintendents, CAOs, curriculum directors, federal programs directors, and intervention leads. 

• Represent Tutor.com at conferences, regional events, and tutoring-specific convenings. 

• Cross-Functional Collaboration 

• Partner with Marketing to drive lead generation through webinars, thought leadership, district case studies, and targeted outreach. 

• Coordinate with Client Success for onboarding, implementation, and expansion opportunities, ensuring district satisfaction and strong outcomes. 

• Share customer insights, product feedback, and competitive intelligence to help refine strategy. 

• Forecasting & Sales Reporting 

• Maintain accurate weekly, monthly, and quarterly forecasts in Salesforce. 

• Communicate pipeline health, risks, and opportunities to the Sales Director. 

• Participate in pipeline reviews and business reviews with leadership. 

Who You Are 

• Minimum qualifications and experience: 4-year degree or equivalent experience. 7+ years successful sales experience in education market. Minimum 5 years of experience in a managerial role. 

• Experience and proven success with selling both in-person and online solutions 

• 2–5+ years of successful B2B or institutional sales experience; K–12 or EdTech experience strongly preferred. 

• Experience working with school districts, charters, state agencies, or academic intervention programs  

• Proven history of reaching sales quotas and targets 

• Working knowledge of sales concepts, methods and techniques  

• Excellent oral communication skills, writing skills, and closing skills  

• Able to work from home office and frequently travel to customer and prospect locations 

• Proficient with Excel, PPT and Salesforce.  

What We Offer 

The Princeton Review is an equal employment opportunity employer. The Princeton Review’s policy is not to discriminate against any applicant or employee based on, and all qualified applicants will receive consideration for employment without regard to, race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, marital status, disability, military status, genetic information, or any other basis protected by applicable law. The Princeton Review also prohibits harassment of applicants or employees based on any of these protected categories. It is also The Princeton Review’s policy to comply with all applicable laws respecting consideration of unemployment status in making hiring decisions. 

To Apply:  

As part of your application, please include your resume and a thoughtful cover letter, addressed to John Calvello outlining how your skills and experience meet the qualifications of the position. The salary range for this position is $64,000-$100,000.

The Princeton Review offers a competitive salary and benefits package, commensurate with experience and skills.