Sales Manager, UK

At Bavarian Nordic, we are committed to saving and improving lives by unlocking the power of the immune system. Our commercial portfolio includes market-leading vaccines against smallpox/mpox, rabies, tick-borne encephalitis, chikungunya, typhoid fever, and cholera. We excel in R&D innovation, manufacturing, and commercialization—working every day to protect people’s health and quality of life and protecting our tomorrow.

We have embarked upon a truly transformative journey toward becoming one of the largest pure-play vaccine companies and looking for more talent to help drive the change.

Come on board, and let’s protect lives together. We are seeking a qualified Sales Manager to strengthen our Commercial team in the UK.

The role
As Sales Manager UK, you will play a pivotal role in shaping the next phase of Bavarian Nordic’s commercial growth journey. Building on a strong entrepreneurial foundation, you will help elevate the UK organization from a start-up mindset to a scalable, data-driven commercial operation capable of supporting continued portfolio expansion and increasing market complexity.

This is a broad leadership role that combines strategic thinking with operational execution. You will lead and develop a hybrid sales organization consisting of an external field sales team and a Bavarian Nordic-employed Key Account Manager, creating a high-performing, customer-focused culture built on accountability, coaching, and continuous improvement. At the same time, you will act as a key commercial leader, translating business priorities into actionable sales strategies and ensuring disciplined execution across the UK market.

With more than 600 customer accounts across multiple channels, a critical focus of the role will be to establish a more structured and analytical approach to customer segmentation, resource allocation, and account prioritization. Leveraging data, market insights, and commercial performance metrics, you will identify growth opportunities, optimize field force effectiveness, and strengthen customer engagement strategies to maximize business impact.

Key Responsibilities
 

• Develop long-term relationships with key accounts

• Work with the commercial team to achieve the sales objectives

• Translate customer insights and market intelligence into actionable commercial strategies areas

• Act as a key link between field operations and business planning, ensuring leadership has visibility of market opportunities, customer trends, barriers to growth, and actions required to improve performance

The role is a fully remote role within the UK (you have to live and work in the UK) and reports to the UK Country Director. Some traveling both in the UK and in Europe is to be expected.

What you bring
Success in this role requires a leader who is equally comfortable developing people, challenging the status quo, and rolling up their sleeves to solve operational challenges. You will work cross-functionally with local and global stakeholders, helping to shape commercial decisions, enhance customer engagement models, and build the scalable processes, capabilities, and insights needed to support our ambitious growth plans in the UK. Besides this, you bring
 

• Solid experience focused on vaccine sales

• Proven experience leading and developing successful sales teams

• Strong analytical skills and a data-driven approach to decision-making

• Experience balancing strategic planning with operational execution

• A track record of driving growth through effective customer engagement and key account management

• Strong stakeholder management and cross-functional collaboration skills

• Full proficiency in English (written and spoken) is essential

• ABPI Qualification (the Advanced Professional Program for Industry Personnel)

• Ability to work independently and thrive in a small team environment

Why this role
This is an exciting opportunity to lead and shape Bavarian Nordic’s commercial growth in the UK. You will play a key role in scaling the organization, building a high-performing sales team, and driving commercial excellence across a growing portfolio. With significant visibility and influence, you will have the opportunity to make a lasting impact on business performance, customer engagement, and the future success of the UK market.

Caught your interest?
If you are ready to take on a pivotal role in a growing organization and drive meaningful change in healthcare, apply now and join Bavarian Nordic in our mission to improve health outcomes and foster sustainable growth.

We kindly request that headhunters or recruitment agencies refrain from contacting us regarding this position.

Please note that we do not offer any relocation package for this position.

Bavarian Nordic is a global vaccine company with a mission to improve health and save lives through innovative vaccines. We are a preferred supplier of mpox and smallpox vaccines to governments to enhance public health preparedness and have a leading portfolio of travel vaccines. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America.

Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

For more information, visit www.bavarian-nordic.com

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