The Sales Manager is responsible for driving business development and market expansion for battery energy storage solutions across South-East Europe. They will manage the full sales cycle from lead generation to contract signature and payment collection while building long-term customer relationships.
Your mission
Position, Location, Department
Full-time | South East Europe | Sales Europe
Position Summary
The Sales Manager Energy Storage Solutions is responsible for driving localized business development and market expansion for battery energy storage solutions in the relevant region.
The role owns the full sales cycle from lead generation through contract negotiation, signature, and payment collection, while building long-term customer relationships and a regional sales network. This position is an individual contributor role with strong commercial ownership, a hands-on execution focus, and close coordination with internal and regional teams.
Reporting Line
Reports to the Regional Sales Director
Major Responsibilities
- Drive localized market development and business expansion for ESS solutions in South-East Europe
- Develop new customers and manage assigned sales opportunities and customer relationships within the defined market
- Own the full sales cycle from opportunity identification through negotiation, contract signature, delivery coordination, and payment collection, ensuring timely conversion of opportunities into firm orders in line with company policies
- Identify upsell opportunities such as system expansion, EMS upgrades, and additional services
- Develop and execute sales plans aligned with regional targets and pipeline requirements
- Manage customer portfolios, including pipeline tracking, sales forecasting, and risk monitoring
- Monitor market developments, policies, and subsidy schemes related to utility energy storage in the Balkan region and provide structured insights to support regional sales planning
- Coordinate with HQ and overseas teams on product promotion, technical alignment, and strategic initiatives
- Represent the company at customer meetings and industry events while protecting corporate interests and strengthening the company’s market reputation in the assigned market
- Collaborate closely with PV Sales teams to maintain customer relationships, expand sales channels, and enable cross-selling of integrated PV + ESS solutions
Performance Indicators
- Revenue and margin achievement vs. target
- Pipeline coverage, quality, and conversion rate
- Forecast accuracy and reporting discipline
- Number and value of contracts signed
- Customer / account growth and retention
Your profile
Required Qualifications
- Bachelor’s degree in Business Management, International Business, Electrical Engineering, Renewable Energy, or a related field
- Minimum 3 years of experience in BESS, PV, or related energy solutions sales or project development
- Experience working with EPCs, developers, or project stakeholders in C&I or utility-scale energy projects is strongly preferred
- Technical knowledge of BESS systems (e.g., battery storage, PCS, EMS) and project structures is an advantage
- Exposure to energy storage project structuring or hybrid PV + BESS solutions is a plus
- Fluent in English and local language (C1 level)
Skills & Competencies
- Strong commercial and negotiation skills with hands-on deal-closing capability
- Ability to independently manage opportunities from lead generation to payment collection
- High level of execution focus; comfortable working in fast-paced, growth-oriented environments
- Strong stakeholder management skills, including access to senior decision-makers and C-level contacts
- Ability to quickly understand and adapt to regulatory, subsidy, and grid-code changes in the region
- Resilience and flexibility to operate under high travel intensity and multicultural settings
Travel Requirement
- Frequent travel within South-East Europe
- Occasional international travel as required
Why us?
About us
JA Solar was founded in 2005. As a photovoltaic power generation solution platform we continue to advance the "One Body, Two Wings" strategy. The "One Body" refers to our main industry chain integrating silicon wafers, cells, and modules, while the "Two Wings" refer to our PV auxiliary materials and equipment industry and PV+ application scenario solutions. In 2019, JA Solar was officially listed on the A-share market (stock symbol: "JA Solar"; stock code: 002459). With continuous technological innovation, stable financial strengths, and a well-developed global sales and service network, JA Solar has been widely recognized by domestic and international customers and has been listed in the "Fortune 500 China 500" and "Global Top 500 New Energy Enterprises" for multiple consecutive years.