Sales Development Representative (SDR) & Outreach Specialist

About B2B Realty

B2B Realty is an Ohio-based property management company built for serious real estate investors. We help owners and investors manage, protect, and grow their residential rental portfolios through professional systems, transparent communication, and investor-aligned economics.

About the Role

Please read before applying.

We are looking for a reliable, detail-oriented SDR and Outreach Specialist to support our sales and marketing team with lead research, cold outreach, appointment setting, and link-building and PR outreach. This is a hands-on execution role for someone who is comfortable researching prospects, writing clear outreach messages, and following up consistently without the need to be reminded.

You will help B2B Realty create more sales opportunities by identifying the right prospects, contacting them through email, LinkedIn, SMS, and other approved channels, and helping move qualified prospects toward appointments with the sales team. Most of the role is sales-related. Around 75% of your work will focus on sales outreach, lead research, follow-up, and appointment setting. Around 25% will support marketing outreach, including blogger outreach, link-building outreach, media outreach, and PR support.

You will be guided on our ideal customer profile and given tools and resources to find prospects, but prospect research and list-building will be a core part of your job. This role is ideal for someone with experience in outbound sales and appointment setting. We are looking for someone who is persistent without being pushy, professional without sounding robotic, and organized enough to manage many small outreach threads at once.
The right person will be curious, resourceful, and comfortable testing different outreach angles. You do not need to be a senior salesperson, but you do need to be reliable, coachable, and able to communicate clearly with prospects.

Responsibilities

Lead Research and Prospecting (Weekly)

• Research real estate investors, property owners, real estate agents, brokers, bloggers, website owners, journalists, and other relevant contacts.
• Build clean, accurate prospect lists with names, titles, emails, phone numbers, LinkedIn profiles, company details, and relevant notes.
• Use the provided tools and resources to identify prospects who may be a good fit for B2B Realty’s property management services or referral program.
• Maintain organized prospect data and update records accurately.

Sales Outreach and Follow-Up (Daily)

• Send outreach messages through email, LinkedIn, SMS, and other approved channels.
• Follow up with leads consistently and professionally.
• Help book qualified appointments for Sales Associates and the Sales Manager.
• Support the sales team with follow-up messages to existing leads.
• Track responses, next steps, and lead status accurately.

Real Estate Agent Referral Outreach (Weekly)

• Contact real estate agents and brokers to introduce B2B Realty’s referral program.
• Explain the value of referring investor clients to a professional property management company.
• Set appointments between interested agents and the Sales Manager.
• Maintain an organized list of agent partners, active conversations, and follow-up opportunities.

Link-Building, Blogger, and PR Outreach (Campaign-Based)

• Research relevant real estate blogs, investor websites, local media, podcasts, directories, and partner websites.
• Reach out to website owners and editors for guest posts, link placements, resource-page mentions, and collaboration opportunities.
• Support media and PR outreach by identifying relevant contacts and sending approved pitch messages.
• Track outreach status, replies, and opportunities.

CRM and Reporting (Ongoing)

• Keep all outreach activity organized and up to date.
• Maintain clean records of prospects, responses, booked appointments, and follow-up tasks.
• Share regular updates with the sales and marketing teams.
• Help improve outreach templates based on response quality and lessons learned.

Tools

You may work with tools such as:

• LeadSimple
• RingCentral
• Apollo
• PropStream
• Google Sheets
• AI search tools
• Email, LinkedIn, and SMS outreach tools
  

Experience with these tools is a plus, but not required. We care more about your ability to learn quickly, follow a process, stay organized, and communicate clearly.

Working Schedule

This is a full-time remote role. Most of the work can be done asynchronously, but you must be available for at least 1–2 hours per day between 9 AM and 11 AM EST for timely follow-ups with contacts or urgent sales support. This role is suitable for candidates who can work independently, manage their own daily tasks, and communicate clearly with a remote team.

Requirements

• Experience in outbound sales and appointment setting is a must.
• Experience in partnerships outreach, link-building outreach, or PR outreach is a plus.
• Strong written English.
• Comfortable with email, LinkedIn, and SMS outreach.
• Able to research prospects carefully and build accurate lead lists.
• Organized, consistent, and disciplined with follow-ups.
• Comfortable working remotely and reporting progress clearly.
• Willing to learn tools such as LeadSimple, RingCentral, Apollo, PropStream, and AI search tools.
• Basic understanding of the real estate and property management industry in the US is not required, but a plus.