Sales Development Representative (SDR)

Location: Remote - Mexico / Latam
Employment Type: Full-Time
Reports To: VP of Sales / Sales Manager

About the Role

Our client  is seeking an experienced and highly motivated Sales Development Representative (SDR) to support and expand our outbound sales efforts.

The ideal candidate is a native English speaker with a strong background in lead generation, outbound prospecting, CRM management, and sales technology. This role requires someone who is highly organized, tech-savvy, proactive, and comfortable engaging decision-makers through email, phone, and LinkedIn outreach.

This position plays a critical role in identifying new business opportunities, managing prospect data, optimizing outbound campaigns, and booking qualified meetings for the sales team.

Key Responsibilities

Lead Generation & Prospecting

• Research, identify, and qualify potential clients, adding 250 new leads into the CRM per week.
• Ensure 100% of leads match our Ideal Customer Profile (ICP) criteria and include enriched data (email, LinkedIn, and phone details).
• Stay informed on market trends and competitor activities, identifying 3-5 new competitors or industry trends weekly to refine lead generation strategies.

Outbound Sales Execution

• Execute outbound prospecting campaigns using:
  • Cold Email
  • Cold Calling
  • LinkedIn Outreach
  • Social Selling Strategies
• Execute high-volume outreach sending 500 outbound emails, making at least 200 outbound cold calls, and sending 50-75 LinkedIn connection requests/messages per week.
• Personalize at least 30% of emails to improve engagement and response rates.
• Follow up with 100% of engaged prospects and LinkedIn responses within 12 hours.
• Leave at least 50 strategic voicemails per week and engage with at least 10 prospect posts on social media (comments, likes, reshares).

CRM & Pipeline Management

• Maintain accurate and organized records within the CRM.
• Update lead statuses and activity notes consistently.
• Manage prospect pipelines and outreach sequences.
• Ensure data hygiene and reporting accuracy.

Sales Technology & Systems

• Support setup and management of outbound sales tools.
• Manage email warm-up processes and deliverability.
• Troubleshoot basic technical issues related to CRM, outreach platforms, and email systems.
• Optimize workflows and automation where appropriate.

Marketing & Messaging Support

• Help craft clear, engaging messages that resonate with prospects and clients.
• A/B test at least two different cold email or LinkedIn message variations weekly.
• Use basic SEO techniques and identify 3-5 new keyword opportunities to enhance lead generation and marketing visibility.
• Ensure your personal SDR LinkedIn profile is fully optimized for credibility and engagement.

Reporting & Performance Tracking

• Monitor outreach performance and conversion metrics.
• Prepare weekly reports detailing activity, response rates, meetings booked, and key insights.
• Participate in coaching sessions and ongoing sales training.

Required Qualifications

• English: Native English speaker (written and spoken).
  Experience: 1-2 years of experience in sales, marketing, or a related field, with hands-on experience using CRM systems (e.g., HubSpot, Salesforce, etc.).
• Technical Aptitude: Experience with setting up and managing sales or marketing tools; ability to quickly learn and adapt to new technologies.
• Marketing Knowledge: Familiarity with SEO and content marketing strategies.
• Customer Facing: Proven experience interacting with customers or clients in a sales or marketing capacity.
• Communication Skills: Excellent verbal and written communication skills in English.
• Self-Starter: Motivated, goal-oriented, and comfortable working independently in a remote environment.
• Adaptability: Able to thrive in a dynamic environment and quickly adjust strategies as needed.
• Mentorship: Strong motivation and willingness to learn will be considered; we are willing to mentor the right candidate to help them grow in the role.

Key Performance Targets (KPIs)
 

• Outbound Volume: 500 emails, 200 cold calls, and 50-75 LinkedIn messages weekly.
• Conversion Goals: Achieve an 8-12% email response rate and secure a 15%+ reply rate from LinkedIn outreach.
• Call Quality: Speak with at least 10% of total call attempts (20+ meaningful conversations per week).
• Results: Target at least 2 qualified sales meetings booked per week (aiming for at least 1 meeting directly from cold calling).
• Pipeline Quality: Ensure 30%+ of booked meetings move to Sales Qualified Leads (SQLs).

Benefits:

• Competitive compensation with performance-based incentives.
• Remote work flexibility.
• Opportunities for growth and ongoing learning in marketing, sales, and technology.
• Mentorship and development for highly motivated candidates.