Sales Application Engineer

Application Sales Engineer | OmniCable

OmniCable, LLC (OmniCable), the largest redistributor of wire, cable, and connectivity solutions, delivering operational excellence and enabling growth across North America through innovation, collaboration, and data-driven decision-making, is seeking an Application Sales Engineer. This role serves as a shared technical and commercial-advisory resource for Account Managers (AMs), Business Development, Inside Sales and Channel Partners. This role supports OmniCable’s sales organization by providing application expertise, solution validation, and pricing advisory input on complex and high-value opportunities.

The Application Sales Engineer partners directly with the commercial teams to advise on solution design, application suitability, and price positioning, particularly on large, strategic, or technically complex opportunities where execution risk, margin exposure, or application complexity is elevated.

This role does not own customer accounts, carry a quota, or negotiate commercial terms. Instead, it exists to enable Commercial Sales arm to sell complex solutions faster and more confidently, while protecting margin, reducing technical risk, improving customer experience and close ratio.  Ensuring a successful launch of this product family into the electrical product category.

Why This Role Matters:

The Application Sales Engineer exists to support Commercial Teams by removing technical and application-driven friction from the sales process, allowing Teams Members to focus on customer relationships, commercial strategy, and closing business.

What You’ll Do:

Direct Account Manager Partnership

·       Partner directly with Account Managers and Business Development Managers on application-driven and technically complex opportunities.

·       Participate in AM-led customer calls, meetings, and site visits to validate application requirements and provide technical credibility.

·       Review customer specifications and requirements prior to final pricing and quotes.

·       Support resolution of technical objections.

Pricing & Commercial Advisory Support

·       Advise Account Managers on pricing strategy tied to application complexity and execution risk.

·       Support margin-aware pricing decisions without owning pricing authority.

·       Help AMs defend pricing through technical and application-based value.

Strategic & Large Opportunity Consultation

·       Be consulted on large, strategic, or high-risk opportunities.

·       Validate technical scope prior to final pricing submission.

·       Identify risks and recommend configuration adjustments to protect margin and delivery.

Application & Solution Validation

·       Recommend technically compliant and application-appropriate solutions.

·       Evaluate alternates, substitutions, and configuration options.

·       Ensure alignment with applicable standards and specifications.

Internal Escalation & Risk Mitigation

·       Act as a technical escalation point for AMs and commercial channel.

·       Reduce downstream execution issues and rework.

Sales Enablement & Knowledge Development

·       Deliver application-focused training to Account Managers.

·       Support channel and commercial projects/quotes

·       Develop technical guides and reusable tools.

Supplier & Cross-Functional Collaboration

·       Serve as liaison between AMs, Category Management, and supplier engineering teams.

Role Boundaries

·       The Application Sales Engineer advises on pricing strategy and is consulted on large opportunities but does not own accounts, carry quota, negotiate pricing, or close deals.

What Success Looks Like:

·       Increased win rates on complex opportunities.

·       Improved margin discipline.

·       Reduced technical escalations and pricing rework.

·       Ensuring flawless customer service experience

Work Environment & Schedule

·       Location: Flexible / Remote (with travel as required)

·       Reports To: Commercial / Category Leadership (non-quota role)

About OmniCable

OmniCable, LLC (OmniCable) is one of the largest redistributors of wire, cable, fiber, electrical, and communications products. We empower distributors to succeed through a partnership-driven approach focused on operational excellence, supply chain strength, and value-added services. With approximately $400 million in inventory and 18 North American distribution locations, OmniCable is backed by more than 45 years of experience and sustained growth.

At OmniCable, our corporate teams play a critical role in driving the business forward. We offer a collaborative, people-first environment where employees are empowered to take ownership, think strategically, and make an impact across the organization. Our culture emphasizes teamwork, continuous improvement, and professional growth through development opportunities and cross-functional collaboration.

We provide a comprehensive total rewards package, including medical, dental, vision, 401(k) with company match, paid time off, and programs designed to support your well-being, career development, and work-life balance.

OmniCable is a subsidiary of Dot Family Holdings. Our employees share a common mission:
to empower shared success by being the best vendor to our customers, the best customer to our vendors, and the best employer to our employees—through innovation and collaboration.

At OmniCable, your work makes an impact—and your career can grow with us.

What You’ll Need:

·       3–7+ years of application engineering, technical sales support, or related experience.

·       Experience supporting sales teams in distributor or manufacturer environments.

·       Experience reviewing customer specifications, drawings, bills of material (BOMs), and application requirements to recommend technically compliant solutions.

·       Strong understanding of industrial automation, controls, connectivity, networking, or electrical infrastructure solutions and their practical applications.

·       Demonstrated ability to communicate complex technical concepts to both technical and non-technical audiences, including customers, suppliers, and sales teams.

·       Proven experience supporting large, strategic, or high-value opportunities where technical risk, solution design, and margin considerations must be balanced.

·       Ability to develop and deliver technical training, sales enablement content, and application-focused resources that improve commercial team effectiveness.

·       Bachelor’s degree in Engineering (Electrical, Mechanical, Industrial, Automation, or related discipline) or equivalent combination of education and experience.

Besides earning a competitive wage, Omni Cable offers these other great benefits:

• Competitive Medical / Dental / Vision /Prescription Plans
• No-cost Life / STD / LTD / AD&D /
• Health Savings & Dependent Care Accounts
• 401k Plan with company match
• Annual Profit-Sharing Contribution to Retirement Savings
• Tuition Reimbursement
• Scholarship Fund
• Onboarding Program
• Mentorship Program
• Professional Development
• Work/ Life Balance Understanding​​​​​​