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AI Summary
An Introduction to Primer
Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.
Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.
Learn more about our culture >
🔍 What will you be doing?
Partnering with the NA Head of Sales and GTM leadership to design and operationalise the North America GTM engine — territory planning, book-building, target account prioritisation and the operating rhythm that holds it all together.
Sharpening our ICP, sales motion and key propositions for the North American market using a mix of data, market context and direct merchant insight.
Owning the dashboards, reporting and analysis that tell us how we're doing — pipeline, conversion, forecast quality, account coverage, merchant ramp, payments volume, renewal health, expansion.
Turning that data into hypotheses, recommendations and decisions. Leadership should hear from you in clear, actionable terms about what's working, what isn't, and what we should do about it.
Working with Sales, Solutions Engineering and Customer Success to find the bottlenecks across the merchant journey — from first conversation through to onboarding, expansion and renewal — and fixing them.
Supporting the commercial side of deals: pricing, deal structure, renewals, repricing, upsells and the portfolio economics that sit underneath.
Identifying where AI can do the heavy lifting — account research, deal summaries, CRM hygiene, enablement — and building the workflows that put it into Sales' hands.
👀 What we’d love to see:
3–5 years in revenue operations, sales operations, GTM strategy, business operations, management consulting, investment banking, private equity, or a similarly analytical commercial role.
Strong commercial judgment. You understand how pipeline, forecasting, productivity, pricing, renewals and expansion actually connect to revenue — not just as metrics, but as levers.
Genuine analytical chops. You can take messy data, turn it into a clear insight, form a hypothesis, and recommend an action. SQL familiarity and fluency in BI tools (Metabase, Omni) and CRMs (Salesforce) are needed, not nice-to-haves.
Sharp written and verbal communicator. You can hold your own with senior stakeholders and bring cross-functional teams along with you.
A builder of structure in ambiguous environments. You don't wait for a process to exist — you write one.
AI-fluent, or visibly motivated to get there fast. You see AI as a leverage tool for the work, not a side project.
Experience in B2B SaaS, fintech, payments or platform businesses is a plus, but the right operator from an adjacent background will be just as compelling.
✅ A typical interview process
An initial intro call with a Talent Partner
An interview with the Hiring Manager
Challenge Stage - Contextualised to the role
A final, values-alignment interview
What's the culture like at Primer?
We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.
We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities.
The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone.
Our benefits
🌍 We are fully remote and globally distributed; and have been since day one
💰 Competitive share options
🌴 Uncapped holiday, with 25 days minimum to be taken
🗣️ Co-working space access across major cities
📅 Workations & Company Retreat
💻 The best equipment for your role
🏠 £500 towards your home office setup
🔎 Generous learning budget
🏥 Private Medical Insurance
📈 A broad set of additional perks and benefits (depending on location)
Don’t meet every single requirement?
At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.
Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.
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