Regional Sales Manager

Overview

Founded in 1898, Mutual of Enumclaw is a people-first insurer rooted in community, recognized as Washington’s Best Company to Work For for the 14th consecutive year, and proudly serving individuals, families, farms, and businesses through local independent agents across the West.

Mutual of Enumclaw is poised to expand its operational capabilities, underwriting sophistication, and sales and marketing prowess. Working closely with our independent agent partners, we plan to grow profitably by providing insurance products to discerning customers who know the difference between simply being covered and being valued. To accomplish our mission, we need the best talent—and this is where you come in.

The Western Washington Regional Sales Manager will drive the evolution of Mutual of Enumclaw’s sales philosophy, independent agent strategy, and performance objectives across the organization’s largest and longest-standing sales territory (primarily in the King, Pierce, Thurston, and Kitsap counties). This role functions as a performance-minded change agent and channel manager responsible for sustained and profitable revenue generation derived from independent agencies throughout the territory. The Regional Sales Manager (RSM) will lead new business development endeavors, develop agent sales growth strategies, create and leverage field analytics and CRM capabilities, and coach, incentivize, and manage a book of third-party independent insurance agents to increase profitable growth for personal, commercial, and farm line products. The RSM is an expert on Mutual of Enumclaw’s product offerings and those of competitors, with the ability to demonstrate Mutual of Enumclaw’s superior benefits. The position reports to the Senior Director of Sales and will have direct access to and input within the Marketing Leadership Team and other senior executives.

Location: This is a field position and will work remotely, but the candidate must be located in King, Pierce, Thurston, or Kitsap County.  The candidate must be able to work during our core business hours (PST) and have high-speed internet (internet speed test required).

Hiring Range: $113,867 - $140,381

Salary Range: $113,867 - $161,333

*The hiring range represents Mutual of Enumclaw’s current hiring pay scale for this role. Mutual of Enumclaw reserves the right to modify or update this range any time. Exact compensation may vary based on skills and experience. Compensation is only one part of our entire total rewards package. To see some of the benefits and perks we offer, please click here.

Responsibilities

Agency Development & Support

• Manage a portfolio of high-performing and high-potential agencies, applying segmentation and diagnostics to tailor support and growth strategies.
• Lead agency appointments, onboarding, and performance evaluations to ensure alignment with Mutual of Enumclaw’s production and profitability standards.
• Facilitate workshops and training sessions to enhance agency capabilities in product knowledge, sales techniques, and system usage.

Sales Strategy & Execution

• Drive profitable growth by influencing agents to prioritize and promote Mutual of Enumclaw products.
• Develop and execute strategic marketing plans for the territory, identifying growth opportunities and mitigating challenges.
• Implement systematic marketing processes within agencies to attract and retain new business.
• Identify and negotiate book transfer opportunities to optimize agency portfolios.

Consultative Leadership

• Serve as a trusted advisor to agency principals and staff, offering insights into operational improvements, cross-selling opportunities, and strategic planning.
• Collaborate cross-functionally to ensure seamless service delivery and resolution of customer service issues.
• Maintain deep knowledge of Mutual of Enumclaw’s and competitors’ products, pricing, and market positioning.
• Maximize Agency Partners' revenue through optimizing agency compensation

Performance Management & Analytics

• Utilize CRM and field analytics to monitor agency performance, identify trends, and inform strategic decisions.
• Ensure disciplined accountability and follow-through on strategic agency plans.
• Stay current on product updates, pricing changes, and enterprise priorities to ensure alignment with field execution.

Qualifications

Required Skills/Abilities:

• Advanced relationship management and communication skills.
• Intermediate to advanced proficiency in agency diagnostics, sales influence, and strategic advising.
• Strong technical aptitude with CRM systems and Microsoft Office Suite (Excel, Word, PowerPoint).
• Demonstrated resilience, integrity, and problem-solving capabilities.
• Ability to work independently and collaboratively across diverse teams and agency styles.

Education and Experience:

• Bachelor’s degree.
• 5+ years of insurance industry or sales experience.
• Minimum of 3 years of professional experience in sales, insurance, or a related field.
• Proven ability to influence and drive results through third-party relationships.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer, including video conferencing.
• Meet requirements of 50% travel, after-hours, on-call, and weekend work as necessary, and perform physically active marketing activities while remaining effective.