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AI Summary
About the role
We are looking for a Regional Marketing Manager (m/f/d) to drive commercial success across our GaN and SiC portfolio.
In this role, you will define and execute regional marketing and pricing strategies, working closely with customers, distribution partners, and internal teams to maximise revenue, ASP, and market share.
You will play a key role in identifying and capturing growth opportunities in fast-evolving wide bandgap markets, balancing short-term performance with long-term strategic growth.
What you will do
Develop and execute a regional business development plan focused on GaN and SiC opportunities, including TAM/SAM/QSAM and application trends
Engage directly with OEMs, customers, and distribution partners to grow share of wallet and strengthen Nexperia’s market position
Own and implement regional pricing strategy, including quoting, negotiations, and margin optimisation
Lead and manage RFQs and commercial negotiations with end customers and partners
Define and execute sales channel strategies, including pricing structures, incentive programmes, and contract conditions
Identify and capture new business opportunities through marketing lead generation and conversion
Collaborate with Sales to convert leads into revenue, ensuring strong pipeline management
Collect and analyse market intelligence and pricing benchmarks to support business growth decisions
Drive adoption of wide bandgap technologies by aligning value propositions with customer application needs
What you will bring
Strong background in marketing, business development, and pricing strategy
Preferably experience in semiconductors, power electronics, or wide bandgap technologies (GaN / SiC)
Good understanding of global semiconductor markets, supply chains, and customer ecosystems
Experience with business intelligence and data analytics tools (e.g. Power BI, Spotfire)
Strong ability to translate market insights into actionable strategies
Excellent negotiation, influencing, and decision-making skills
Strong analytical mindset with structured problem-solving approach
Highly self-motivated, results-driven, and entrepreneurial
Strong communication and storytelling skills for both technical and commercial audiences
Customer-focused with the ability to operate in fast-paced, evolving markets
Collaborative and effective in global, cross-functional environments
Your profile
Bachelor’s or Master’s degree r equivalent in Electrical Engineering, Business, Marketing, or Economics
Experience in marketing, sales, or business analysis, ideally within semiconductors or B2B technology markets
Exposure to power electronics or wide bandgap markets (GaN / SiC) is highly desirable
Proven track record in commercial growth, pricing, and customer engagement
Why join us?
At Nexperia, you’ll have the opportunity to:
Play a key role in scaling next-generation wide bandgap technologies
Influence regional strategy and global business growth
Work at the forefront of high-efficiency power electronics markets
Collaborate with international teams across marketing, sales, and R&D
Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright © material and the word Nexperia® is a registered trademark.
D&I Statement
As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.
In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.
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