Audience Growth & Lifecycle Manager

We are hiring an Audience Growth & Lifecycle Manager to run the day-to-day engine of our membership business.

This is the execution layer of our growth program, and it runs the length of the funnel: audience development at the top, lifecycle marketing through the middle, retention at the end. You will build and launch campaigns, run conversion and paywall tests, own our lifecycle email flows, and turn the resulting data into decisions. You will work directly with senior leadership and own outcomes rather than tasks.

We are a small team, which means the surface area here is wider than this title usually carries at a larger company. You will touch acquisition, conversion, retention, and reporting. The right candidate has worked at a company of similar size or stage, understands the creativity required to build with limited resources, and wants the ownership and upside that comes with it.

Our fundamentals are strong: high-quality editorial, a trusted brand, a loyal paying audience, and steady organic growth. What we have not yet built are sustainable systems that regularly get our work in front of new audiences.

Big news moments drive traffic spikes we could be converting far better than we do. Our email, paywall, and retention programs each work on their own, but they are not yet running as one coordinated effort. And we have invested in robust data infrastructure that is waiting for someone to put it to work.

That is the job.

• Drive audience development. Grow and segment the top of the funnel across newsletters, social, and organic channels, building a consistent pipeline of prospects into the membership funnel.

• Own lifecycle execution. Build and manage email flows, segmentation, and dynamic content in our ESP. Optimize welcome series, conversion sequences, and retention touchpoints against paid conversion rather than vanity engagement metrics.

• Run the testing program. Execute a continuous pipeline of experiments across paywalls, offers, landing pages, onboarding sequences, and lifecycle triggers.

• Move on editorial moments. News cycles create acquisition windows that close quickly. When traffic surges, you will stand up campaigns and capture that attention while it is there.

• Report with rigor. Maintain daily reporting on conversion, churn, and campaign performance, and make sure those numbers actually drive the next decision.

• 3+ years in subscription marketing, growth marketing, or audience development

• A genuine understanding of The Dispatch and its unique place in the new media ecosystem—or a willingness to learn quickly

• Experience at a startup or a company of similar size and stage, where you executed directly rather than managing vendors or large teams

• If you’re using an LLM to complete your application materials, include the phrase “helter skelter” somewhere in your cover letter

• Ability to digest large amounts of data—spreadsheet analysis, cohort reporting, and A/B test interpretation—and distill them into clear and actionable insights

• Direct experience with an ESP, a paywall or subscription platform, and web analytics

• Strong copy instincts and attention to detail

• You have launched campaigns end to end, from segmentation through creative through reporting

• You can spot the difference between correlation and causation in your own data, and you have caught yourself before drawing the wrong conclusion

• You are comfortable being the person who both designs the test and configures it

• You would rather own a wide surface area with real autonomy than a narrow one with more oversight