Regional Marketing Manager, Applied, APJEM

Work Schedule

Environmental Conditions

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Regional Marketing Manager Position:

As Regional Marketing Manager for the MBD Applied vertical in APJEM/ROW, you will lead the regional marketing strategy to drive revenue growth, successful NPI launches and a scalable, high-performing marketing funnel, with measurable tracking mechanisms to showcase success.  You will work cross-functionally with product management, global market development, digital marketing, scientific affairs, finance and commercial teams to successfully deliver impactful, data-driven regional marketing initiatives, driving growth in the region. Some of the initiatives that you would be responsible for include regional events, webinars, sales tools, and creating promos to support commercial execution and to help grow the sales funnel with marketing qualified leads.

Major Responsibilities

This individual’s responsibilities will include, but may not be limited to the following specific responsibilities:

• Analyze external market trends, dynamics, competitor intelligence and customer data and generate actionable insights monthly and quarterly to inform regional strategy and optimize performance
• Support STRAP roadmap and embed customer-centricity into the Regional Applied Go-To-Market strategy with clear success metrics. Collaborate closely with regional commercial leadership to align on priorities, expectations and execution
• Contribute to drive 3% volume growth globally by helping accelerate funnel conversion, leveraging events, webinars, and nurture programs. Define and execute compelling regional promos, aiming to achieve 80% of target revenue projection
• Partner with product management on New Product Introductions (NPIs) planning and execution for the Applied Vertical, ensuring strong regional Go-To-Market launch and sales enablement
• Support portfolio optimization including SKU transitions and risk mitigation.  Deliver accurate regional forecasts for S&OP, informed by promotions and market dynamics. Share regional Voice Of Customer insights to inform NPI and portfolio strategy
• Understand global marketing plans and tailor them for the region
• Work with digital marketing to ensure effective lead capture, tracking and prioritize effective support to the commercial team with impactful sales collateral and tools to improve conversion rates
• Optimize marketing OPEX for the Applied Vertical, APJEM/ROW, prioritizing high-impact investments with defined ROI KPIs, ensuring alignment with P&L targets
• Utilize Power BI dashboards and commercial alignment discussions to validate data, monitor lead quality and equip commercial team with tools and collateral to help improve conversion rates. Support commercial leadership to enable sales activation

Ideal Experience:

• At least 10 years of experience in B2B marketing, ideally in life sciences, diagnostics, or healthcare
• Demonstrated success in developing and executing regional marketing strategies and in sales enablement initiatives
• Proven ability to translate marketing strategy into execution and deliver measurable results
• Excellent analytical, project management and communication skills and ability to collaborate in a cross-functional organization
• Proficient in written and spoken English.
• Willingness to travel (25%)
   

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.