The Programmatic Media Analyst will implement and manage programmatic advertising campaigns across various platforms while analyzing performance to identify trends and optimization opportunities. They will collaborate with cross-functional teams to develop audience strategies and provide data-driven feedback to clients.
Job Description: A Programmatic Media Buyer (DV Analyst) will manage a portfolio of clients in a variety of industries and verticals. The ideal candidate will be a subject matter expert in Programmatic advertising and solutions (ex. DV360, CM360, Google Analytics, Google Tag Manager, Studio, & Google Web Designer).
Job Responsibilities:
Implement and manage programmatic advertising campaigns across platforms (DV360, CM360, StackAdapt, Google Analytics, etc.)
Analyze programmatic campaigns to identify trends, insights, and optimization opportunities.
Maintain high attention to detail in regard to ad copy, logos, graphics, budget and scope of work.
Collaborate closely with account managers on campaign strategies, performance and recommendations for improvement.
Collaborate with cross-functional teams to develop strategies for audience segmentation, retargeting, and personalized messaging.
Ensure campaign is properly set up and that all ads being sent to the correct landing page
Conduct A/B tests to evaluate the effectiveness of different creatives, ad formats and messaging strategies.
Generate regular reports to track campaign performance and communicate key findings.
Monitor CRM daily for assigned tasks and ensure completion of tasks.
Maintain performance standards on all assigned accounts.
Analyze large subsets of data and provide client-facing feedback and reports.
Stay current on industry trends, best practices and technologies in programmatic advertising.
Other Duties may be assigned
Required Qualifications:
1-2 years of Paid Media experience
Experience and strong understanding of programmatic advertising.
Experience using industry tools such as Google Analytics, DV360 (Display & Video 360)
Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.
Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
Excellent time-management and organizational skills
Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
Preferred Qualifications:
Agency experience
Google Ads Manager experience
Google certifications (Google Analytics, Google Ads)
Experience with programmatic DSPs such as StackAdapt, The Trade Desk or similar
Experience with paid search, paid social media, or CTV
Experience in automotive, legal, and/or medical verticals
Strong understanding of advertising and marketing principles, particularly for online audiences
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