Program Director, Media Innovation, Data & Emerging Platforms

Your job

The future of marketing depends on connecting data, technology, AI, media platforms, and audience intelligence into a unified growth system. As media becomes increasingly AI-powered and addressable, competitive advantage will come from better infrastructure, stronger signals, and faster learning. This role will help Indeed modernize media globally by translating advances in platform technology, data architecture, AI optimization, and audience strategy into scalable capabilities.

We are looking for a strategic, technically fluent marketing manager who understands how modern media platforms and the data infrastructure behind them work together. The ideal candidate understands first-party data, identity, APIs, clean rooms, server-side integrations, audience creation, conversion signals, measurement, and AI optimization—and can identify gaps in data and signals to improve audience activation, measurement, and performance.

Working across marketing, engineering, analytics, data science, creative technology, product teams, agencies, and external partners, this role will help operationalize the future of media at Indeed. It will also translate emerging opportunities across creators, AI-enabled experiences, gaming, streaming, social, and changing consumer behavior into scalable global capabilities, connecting the technical, data, marketing, and media ecosystems needed to reach, understand, and engage audiences more effectively.

Who you are

• Drive innovation across media platforms, AI-enabled marketing, creator ecosystems, streaming, gaming, social platforms, and emerging technologies, identifying opportunities to improve performance and competitive advantage.
• Develop scalable innovation roadmaps, testing frameworks, and learning agendas across AI media, addressable audiences, creators, gaming, CTV, and emerging channels, connecting experimentation to measurable business outcomes.
• Partner with engineering, data science, analytics, and marketing technology teams to advance the infrastructure supporting media activation, measurement, and optimization.
• Improve the flow and quality of marketing data across platforms through APIs, first-party data integrations, server-side tracking, audience creation, clean rooms, tagging, conversion events, and identity resolution.
• Identify opportunities to improve signal quality, reduce data loss, and enhance platform connectivity to maximize AI-powered optimization and measurement accuracy.
• Shape Indeed’s long-term strategy for addressable audiences, identity, audience infrastructure, and marketing data architecture while evaluating AI capabilities, AI-native media opportunities, and agentic experiences.
• Serve as a senior strategic partner to agencies, platforms, technology vendors, and measurement partners including, WPP, Meta, Google, YouTube, TikTok, iSpot, Claritas, and emerging technology partner, to accelerate innovation and evolving media capabilities.

Who we are

• Requires a minimum of 14 years of related experience; or a minimum of 12 years with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience.
• Deep understanding of marketing data architecture, including first-party data ecosystems, APIs, server-side tracking, clean rooms, audience onboarding, identity resolution, tagging, event architecture, and marketing technology integrations.
• Experience partnering with engineering, data science, analytics, and marketing technology teams to improve marketing infrastructure and platform connectivity.
• Advanced understanding of how marketing signals influence AI-driven optimization, attribution, audience activation, and measurement across major advertising platforms.
• Experience improving data quality, signal integrity, and technical integrations that enable better marketing performance.
• Experience building innovation roadmaps, evaluating emerging technologies, and turning experimentation into measurable business outcomes. Deep interest in AI, marketing technology, creators, and emerging platforms.
• Able to influence across complex global organizations, simplify technical concepts for senior audiences, and operate effectively in fast-changing, ambiguous environments.

Our mission

As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

(*Comscore, Total Visits, March 2026)

Salary Range Disclaimer

The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site (https://www.indeed.com/careers/paytiers), and recruiters can confirm how location is considered for a specific role.

Salary Range Transparency

Tier 1 - United States of America 118,000 - 178,000 USD per year

Tier 2 - United States of America 130,000 - 196,000 USD per year

Tier 3 - United States of America 145,000 - 217,000 USD per year

Tier 4 - N/A

Tier 5 - United States of America 164,000 - 246,000 USD per year

EEO and Accommodations

Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit https://www.indeed.com/careers/accommodations. If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.

For more information about our commitment to equal opportunity/affirmative action, please visit our Careers page (https://www.indeed.com/careers).

Inclusion & Belonging 

Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we’re committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity.

We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.

Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.

Privacy Policy

Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site’s user and privacy policy found at https://www.indeed.com/legal, we also want to make you aware of our recruitment specific privacy policy found at https://www.indeed.com/legal/indeed-jobs.

Agency Disclaimer

Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an "Agency"), subject to local laws. An Agency seeking a placement fee must obtain advance written approval from Indeed's internal Talent Acquisition team and execute a fee agreement with Indeed for each job opening before making a referral or submitting a resume for that opening.AI Notice

Indeed is committed to ensuring fairness and transparency throughout our hiring process. We use artificial intelligence (AI) tools to assist in the screening, assessment, and selection of applicants for this position by analyzing information provided in resumes and applications. Our use of AI does not replace human decision-making. 

Unless otherwise notified, Indeed does not use AI constituting an AEDT or an ADMT as those tools are defined in applicable laws. 

Reference ID: <2026-47426>

The deadline to apply to this position is August 21, 2026. Job postings may be extended at the hiring team’s discretion based on applicant volume.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.