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You will conduct an asynchronous review of a go-to-market strategy brief for a bike shop appointment tool. The role involves identifying unproven assumptions and proposing a low-cost validation step in a written report.
We're running a paid study on go-to-market strategies tailored to independent retail operations. Specifically, we are evaluating a new appointment management tool designed for independent bicycle repair shops. This research helps us refine our initial product positioning and identify hidden risks before launch.
You will complete an asynchronous, remote review of a short go-to-market brief. During this task, you will read through our target audience assumptions, proposed messaging, and launch plan. Next, you will write a short report that clearly separates unsubstantiated assumptions from hard evidence. Finally, you will recommend one low-cost validation step to test our riskiest assumption without conducting new market outreach.
We welcome Product Marketing Managers, GTM Strategists, and early-stage Product Managers with experience in retail software or small business tools. Candidates should have a strong grasp of market validation techniques and startup strategy. Familiarity with independent bike shops or local service businesses is a strong plus, though not strictly required.
Read and evaluate a short go-to-market strategy brief for a bike shop appointment tool
Identify and separate unproven assumptions from backed evidence within the document
Write a concise written report summarizing your strategic findings
Propose one cheap, actionable validation step to test the core strategy
Professional experience in product marketing, go-to-market strategy, or product management
Strong analytical skills for evaluating business plans and marketing briefs
Ability to communicate strategic feedback clearly in a written format
Familiarity with retail operations or local service business software is a plus
$45 one-time
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