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Linxup

Product Marketing Manager

Posted 3 hours ago
5-10 years experience
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AI Summary

You will lead go-to-market launches for new products and features while creating sales enablement tools to support the team. Additionally, you will conduct competitive analysis and shape product positioning to ensure Linxup remains a market leader.

ABOUT THE POSITION

You'll own how Linxup goes to market. You'll turn new products and features into launches that land, make sure every seller and support rep can explain our value in a customer's own words, and keep us sharper than the competition. You'll sit in Marketing and partner daily with Product, Sales, and Customer Success.


ESSENTIAL FUNCTIONS – RESPONSIBILITIES:

  • Lead go-to-market launches. Plan and run launches for new products and features, from tiering and readiness through sales, customer, and market rollout. Measure what happened and improve the next one
  • Enable the team. Deliver product updates, training, and sales tools (pitch decks, battle cards, talk tracks, demo stories, FAQs) so everyone at Linxup understands how our solutions work and why customers buy.
  • Own competitive and market insight. Track competitors, win/loss patterns, and market shifts. Turn findings into regular reporting and clear recommendations
  • Shape positioning and messaging. Evolve our positioning, messaging, and narrative so Linxup is the obvious choice. Keep it consistent across web, campaigns, sales, and product
  • Be the voice of the customer. Talk to customers and prospects. Bring what you learn back to Product and Marketing
  • Other duties as assigned

QUALIFICATIONS

  • 5+ years in product marketing, preferably B2B SaaS
  • A track record of launches you planned and ran end to end, with results you can point to
  • Experience building sales enablement that reps actually use
  • Impeccable project management: you run cross-functional work with many moving parts and hit dates
  • Excellent collaboration, writing, and presenting; you make complex products simple and persuasive
  • Grounding in using data and customer research to make decisions
  • Comfort using AI tools to research, write, and work smarter
  • Experience with SMB buyers, telematics, IoT, fleet, or field service software
  • Experience with competitive programs and win/loss analysis
  • Familiarity with Salesforce and product analytics tools

WORK ENVIRONMENT

  • The hours of this position are Monday through Friday from 8:00 AM until 5:00 PM
  • Fast-paced environment with opportunities for growth and reward
  • Company promotes work/life balance to achieve maximum performance professionally and personally

COMPENSATION AND BENEFITS

  • We value hard work and on-the-job-excellence and offer competitive compensation and benefits packages:
  • Position offers a Base Salary
  • Medical, Dental, Vision, Life and 401(k) benefits are offered
  • Flexible Time Off (FTO)


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