Product Marketing Lead – Engineering Simulation
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AI Summary
About Us:
Datacor is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing space. We are on a mission to better equip the industry with software solutions and move it forward by building thoughtful, intuitive products that solve our customers’ most difficult problems.
We are passionate about serving our customers and helping them use data as a competitive advantage. Our customers make products that extend and sustain lives by sanitizing, fertilizing, beautifying, cleaning, and recycling the world we live in. We at Datacor help our customers make those products you use every day more safely, cost effectively and more efficiently through our technology platforms and applications.
About the Role
We are seeking a Product Marketing Manager to join our marketing team supporting Datacor’s engineering software division. This person will have a strong engineering background to drive the positioning, messaging, and go-to-market strategies for our engineering simulation software products. This role bridges technical expertise with customer-focused storytelling to ensure our solutions are clearly differentiated in the market.
The ideal candidate will combine product marketing experience with a degree in engineering, enabling them to translate complex technical concepts into compelling value propositions for engineers, plant operators, and decision-makers. The marketing team is a lean, high-output team and the right candidate is energized by both strategy and execution.
Responsibilities:
Market Positioning & Messaging
- Develop differentiated product positioning, messaging, and value propositions for our engineering simulation solutions in a variety of industries and applications.
- Deeply understand and communicate how the Datacor software and applications enhance mechanical and chemical engineering process design and analysis.
- Create technical and commercial content, including product briefs, blog posts, technical papers, case studies, competitive battlecards, and more.
Go-to-Market Strategy
- Lead go-to-market planning for new product launches and major releases, working cross-functionally with product management, sales, demand generation, and services teams.
- Write, design and execute email campaigns (copy and visuals) for customers to promote product adoption and company information.
- Partner with events and demand generation teams to execute prospective and customer marketing campaigns including webinars, conferences, trade shows, and email marketing.
- Work with global channel partners and provide marketing assets that enable them to effectively promote and sell Datacor Engineering solutions.
- Ability to capture technical use cases and customer use cases into commercial content.
Customer & Market Insight
- Conduct competitive and market analysis to identify opportunities, risks, and trends.
- Gather customer feedback to inform product roadmaps and marketing strategy.
- Develop buyer personas and map customer journeys to guide marketing programs.
- Comfortable working with complex and technical customer audiences.
Sales Enablement & External Engagement
- Build and maintain a comprehensive library of sales enablement materials including presentations, product collateral, product demo videos, training guides, and more.
- Develop and deliver (as needed) presentation decks for customer meetings, conferences, and sales engagements.
- Represent the company by presenting at conferences, symposiums, and industry events to technical audiences.
Qualifications:
- Bachelor’s degree in Engineering (Chemical Engineering strongly preferred).
- 5+ years of experience in product marketing, technical marketing, or a related role within engineering software, simulation, or process industries.
- Comfortable moving fluidly between strategic and executional work, with a 'whatever needs to be done' approach to contributing on a small team.
- Demonstrated ability to translate technical product capabilities into clear, customer-focused messaging. Must be able to translate complex engineering and product data and information into business value.
- Strong analytical skills with experience conducting competitive and market analysis.
- Excellent written, visual, and verbal communication skills; comfortable presenting complex information to technical and business audiences.
- Proven ability to manage multiple projects with limited supervision, while meeting deadlines and delivering results.
EOE Statement:
Datacor is an Equal Opportunity Employer and does not discriminate on the basis or race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic.
Use of AI During Interviews:
At Datacor, we value thoughtful problem-solving and authentic perspectives. To ensure a fair and consistent evaluation process, we ask that candidates do not use generative AI tools or outside assistance during live interviews unless explicitly stated otherwise. We're interested in hearing your experience, your approach, and how you think through challenges.
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