Product Marketing Director
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AI Summary
Visier is the global leader in Workforce Intelligence that powers every people decision. We bring Workforce AI to life for HR departments through our award-winning, agentic AI technology by surfacing the insights leaders need to plan, decide, and act with confidence in the moments that matter most. As the market leader in people analytics, workforce planning, organizational design, and manager effectiveness solutions, we fuel smarter decision-making for organizations across the globe. Our mission is to help businesses lead with insight at scale as they continuously transform.
Founded in 2010 by the pioneers of business intelligence, we have over 85,000 customers in 75 countries—including enterprises like BASF, Panasonic, Domino’s Pizza, Experian, Amgen, eBay, and Ford Motor Company.
We're looking for a Product Marketing Director to join our Direct business team — the team behind Visier's core SaaS product motion. This role owns positioning, messaging, and go-to-market strategy for our highest-growth product areas, directly tied to pipeline, win rates, and customer expansion.
As the voice of the buyer, you’ll help shape product direction and ensure alignment across Product, Sales, and Marketing. This is a cross-functional, strategic role that blends storytelling with commercial impact.
What You’ll Deliver…
- Own the go-to-market strategy for key Visier solutions, driving growth across net-new acquisition, expansion, and retention
- Develop and operationalize differentiated positioning and messaging that clearly articulates business value and gives Visier a competitive edge
- Act as the voice of the buyer, distilling customer insights and market signals into actionable guidance for product, sales, and marketing
- Lead product and feature launches with measurable impact on awareness, pipeline, and adoption
- Enable the sales team with compelling narratives, tools, and training that improve conversion, influence deal outcomes, and shorten sales cycles
- Drive the messaging and targeting strategy to fuel high-performing campaigns in partnership with our marketing team
- Optimize and measure GTM performance, using sales feedback, customer feedback, win/loss analysis, and usage trends
- Collaborate cross-functionally with Product, Marketing, Sales, and Customer Success, ensuring strategy alignment and unified execution
What You Bring…
- Education & Experience: 5+ years’ experience in B2B SaaS product marketing with proven outcomes owning strategic product marketing initiatives that impacted growth, customer adoption or market expansion
- Translate to Value: Translate complex technical capabilities into clear, compelling business value for senior buyers — turning product depth into pipeline impact
- Lead through ambiguity: You chart a clear path forward, prioritizing outcomes over perfection and momentum over consensus
- Think commercially: You frame every decision in terms of revenue impact, market opportunity, and buyer motivation
- Craft narratives that convert: You simplify the complex through exceptional storytelling and messaging that compels action
- Stay obsessively curious: You know your market, your customer, and exactly where your product fits in the broader ecosystem
The base pay range for this position in the USA is $160k - $220k USD / year + bonus
The compensation offered will be determined by factors such as relevant qualifications, experience, knowledge and skills. Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role.
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