Product Manager, Insurance Product Marketing

Location: Remote/Hybrid - Anywhere in Canada

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Empire Life is looking to hire a Product Manager, Insurance Product Marketing to join our Retail - Insurance Marketing team! We are actively seeking candidates to fill a current, open position.

The Product Manager, Insurance Product Marketing is responsible for improving sales of the retail insurance line, building awareness and ensuring Empire Life’s existing Retail Insurance product portfolio including life and health product lines remain competitive in the marketplace. This role proactively monitors these products and provides updates, education and product support to key stakeholders and distribution partners in support of Retail Insurance Marketing goals and objectives. The role is guided by defined goals and objectives and works under the general supervision of the Director, Insurance Product Marketing. 

The Product Manager acts as the SME for the participating and non-participating life insurance portfolios, overseeing and taking full ownership of:

• Providing sales support, education and competitive intelligence on Retail Insurance Marketing products and features to optimize sales growth and profitability
• Partnering with other team members to create, manage and implement marketing plans and tactics that raise awareness, build the brand and increase visibility of Empire Life’s products in support of Retail Insurance Marketing’s goals and objectives.
• Supporting growth of Empire’s Retail Insurance products by ensuring marketing and communications strategies and tactics target intended internal and external audiences

The total target compensation (TTC) range, including salary and target bonus, is $109,760 - $156,800. This TTC range is applicable to permanent roles only; fixed-term contract and casual roles are not eligible for annual bonus and would receive only the base salary component. The actual base salary offered within this range will be determined by the successful candidate’s skills and experience, as well as internal equity.

Why pursue this opportunity

Impactful work - get the opportunity to work on meaningful projects that have a positive impact on our customers, our company, and society as a whole.

Have your voice heard - with a fresh perspective, we welcome those that can highlight opportunities for improvement. We encourage creative and innovative thinking and welcome candidates who are not afraid to challenge the status quo.

Diversity, equity, and inclusion - we are committed to creating a diverse, equitable, and inclusive workplace and welcome candidates who share this commitment.

What you’ll be working on

• Working with colleagues and distribution partners, proactively respond to new product opportunities and challenges with existing product lines, including reaching target sales
• Identify product trends and potential opportunities for promotion of new products and product enhancements through research, analysis and interaction with key stakeholders and distribution partners
• Identify creative ways to deliver key messages with high impact; ensure Empire’s value proposition and key messages are consistent and resonate with target audiences
• Develop and maintain strong working relationships and act as the subject matter expert on existing products; respond to inquiries in a timely manner for key internal stakeholders, sales and distribution partners
• Develop and implement strategic and tactical marketing and communication plans to support Retail Insurance Marketing initiatives, providing input into the development of the Retail Insurance brand
• Proactively track and analyze Empire and competitor products, programs and positioning to ensure that Empire has a strong value proposition; communicate this information to key stakeholders
• Provide input and recommendations into product, marketing and illustration software pertaining to our existing products
• Champion and manage the development and the launch of enhancements to existing products
• Provide product specification and subject matter expertise for feature development of the insurance illustrator platform
• Build business case and oversee cost benefit analyses to support product initiatives
• Provide ongoing education on existing products and product features to key stakeholders, sales and distribution partners

• Understand, interpret and make recommendations on the impact of regulatory changes on the product line
• Support sales objectives through identification, development and delivery of compelling product presentations and effective sales tools for target audiences
• Provide ongoing and monthly tracking and monitoring of reports for existing products to Retail Insurance management

What we’re looking for you to have

• Completion of an undergraduate university degree, with courses in business administration, marketing analysis, research and strategy, business to business marketing, finance and qualitative & quantitative methods
• Well-developed communication, negotiation, influencing and presentation skills
• Strong ability to prioritize and balance multiple tasks or projects
• Highly analytical, ability to conduct research, analyze data and make recommendations
• Well-developed ability to translate analysis and data into sales ideas
• Ability to work as a team member and build and maintain effective relationships
• Well-developed creativity and innovation skills
• 5+ years’ work experience in product management in the financial services and/or life insurance industry. Experience developing and managing a participating life insurance product portfolio; candidates with this experience will be given strong preference.
• Strong understanding of risk insurance products and regulatory environments and competitive landscape
• Strong understanding of MGA distribution model, industry and distribution partners
• Strong knowledge of Microsoft spreadsheet, database, presentation, and knowledge of Power BI software is an asset
• Experience building a marketing brief and marketing plans
• Demonstrated ability to initiate and build effective relationships with colleagues in other departments including support and development of cross-departmental relations and work initiatives
• If you are applying for a position which is open to applicants across Canada, unless otherwise indicated in the position, language proficiency in English is required for communicating with customers, advisors, or employees across Canada.

Beyond the salary

For regular full-time positions, Empire Life offers a comprehensive total rewards package that includes:

• Competitive salaries with annual pay increases
• Annual bonus program, which recognizes both strong company performance and individual contributions, for non sales positions
• Competitive uncapped commission, for sales positions
• A comprehensive employer-funded benefits package starting from day one of employment, that includes life insurance, health and dental and a generous health account
• Flexible work arrangements and an annual allotment of personal health days.
• Four weeks annual vacation from hire date
• A defined contribution pension plan with generous employer matching
• Top up programs for parental leave and compassionate leave
• Employer-sponsored wellness and recognition programs
• A cash employee referral program

To learn more about working at Empire Life, visit https://www.empire.ca/workatempire.

Get to know us

Empire life is proud to be an equal opportunity employer. We celebrate diversity, are committed to creating an inclusive environment, and welcome everyone to participate in our application process. We encourage those of all backgrounds and experiences to apply, even if you don't believe you meet each unique qualification outlined. Applicants will receive equal consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Empire Life welcomes applications from people with disabilities and disabled people. Accommodations are available upon request for candidates taking part in all aspects of the screening and selection process. If you need this job posting in an alternative format or have any accessibility questions, please contact recruitment@empire.ca