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You will design landing pages, visual systems, and brand assets while ensuring the brand identity is consistently expressed across the product. You will collaborate with product, engineering, and research teams to translate creative concepts into polished, functional designs.
TLDR: We’re looking for a Product Brand Designer to shape how White Circle looks and feels across our website, product, and brand. You’ll design landing pages, build visual systems, create graphics and illustrations, and explore motion, 3D, and other ways to make the brand feel alive.
White Circle is an AI Safety company building the safety, reliability, and optimization layer for AI systems. At the core of our platform are policies – simple natural-language rules that define what an AI model should and shouldn’t do. We automatically test, enforce, and continuously improve these policies at scale.
We’ve raised $11M from top funds, founders, and senior leaders at OpenAI, Anthropic, HuggingFace, Mistral, DeepMind, Datadog, Sentry, and others
We process over one hundred million API calls every month
We fine-tune and train our own LLMs so they run faster and cheaper than any open or proprietary model
We’re a small, highly focused team. If you want to work deeply on hard problems, see your work ship to production quickly, and influence how AI safety is actually built – you’re the one we need.
Design landing pages from the first idea to polished, responsive final designs
Develop visual languages, patterns, graphic systems, and illustrations that can be used across the website and product
Help evolve the White Circle brand and turn it into something people recognise across different surfaces
Bring brand ideas into the product, and find ways for the product itself to express the brand
Create concepts for motion, interactions, animations, and other dynamic experiences
Design visuals for launches, campaigns, social, events, and other brand moments
Explore new visual directions and turn rough ideas into strong creative concepts
Work closely with product, engineering, and research teams to make sure ideas actually make it into the product
Move comfortably between concept, art direction, and pixel-level execution
You have a strong portfolio across brand and digital design, especially web
You have excellent visual taste and care deeply about typography, composition, layout, and details
You know how to design for the web and understand responsive layouts beyond just designing desktop screens
You’re comfortable creating graphics and illustrations and experimenting with different visual styles
You understand motion and can think about how a static visual idea could move and behave
You can take a project from a rough concept to a polished final result without needing every step defined for you
You’re curious about technology, AI, and what’s happening at the intersection of design and software
You communicate clearly, work independently, and move quickly
A big plus
Motion design skills
Experience with 3D
Creative coding or generative design
Ability to prototype ideas in code
Small team that moves fast
No corporate, no politics
Meaningful equity package
Paid time off in line with your local regulations, no matter where you work from
All the hardware, subscriptions, tools, and services you need
Team off-sites twice a year: we’ve recently been to the Alps and to Saint-Tropez
Intro call
Design take-home task
Interview with Head of Design, Elena
Final interview with CEO, Denis
Please submit your application in English
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