Principal Specialist, Digital Marketing

Every year, we help hundreds of thousands of people find rewarding jobs in the ever-changing world of work.

We understand the importance of a job in peoples lifes and we want to help them find work that feels good. And we’ll help them continue to grow as their needs and ambitions change.

At Randstad, our value comes from our people and that is why we put them first. We are proud of our learning culture and career architecture framework that encourages ours team to develop both personally and professionally.

We believe that talent grows when presented with opportunity and this is why we encourage our people to think beyond their role. We have created a culture that enables talent to flourish, encouraging entrepreneurship, fostering team spirit, and continually building mutual trust.

CRM Specialist

Department: Talent Marketing

Location: Hyderabad, Remote

Randstad Enterprise is known across the globe for its reputation and success in strategic talent acquisition, recruitment and talent management solutions.

Department

We are a growing global talent marketing team with a focus on contributing to the employer branding and media & digital transformation of our company and clients. Our team consists of experienced global marketers, employer branding SMEs, digital and recruitment marketing specialists, data analysts, and content marketers with diverse backgrounds and cultures. We pride ourselves on working in a flexible environment with clear responsibilities and outputs while encouraging innovative and creative ideas from all team members. Overall, our goal is to help our clients hire more talent in a fast and cost-effective way.

Purpose of the job

As a CRM Specialist you will play a critical role in shaping and executing multi-channel candidate engagement strategies across email, SMS, and emerging channels.

You will be responsible for designing, building, and optimising automated CRM journeys that influence the full candidate lifecycle, from attraction and engagement through redeployment and retention.

Working closely with a variety of stakeholders, you will translate data, insight, and strategy into highly targeted, scalable campaigns that deliver measurable impact.

While the role primarily involves working within Spotler Activate Pro, Taxi for Email, and SendGrid, prior experience with these specific tools is not required. We are looking for technical agility and a strong foundation in enterprise-level platforms such as HubSpot, Salesforce, Marketo, or Mailchimp.

Key critical objectives

• Design and deliver scalable, automated CRM programmes that drive candidate engagement and hiring outcomes
• Build sophisticated audience segmentation and targeting strategies across complex datasets
• Ensure the right message reaches the right candidate at the right moment in their journey
• Own performance tracking and insight generation to continuously improve campaign effectiveness
• Contribute to the evolution of CRM capability, tooling, and best practice across Talent Marketing

What You'll Need:

Experience

• Proven Track Record: 4+ years of experience in CRM, Email, or Lifecycle Marketing.
• Lifecycle Management: Deep understanding of retention, engagement, and end-to-end lifecycle journeys across Email, SMS, and Whatsapp channels
• Campaign Planning: Ability to translate briefs into actionable campaign journeys

Technical Skills

• Marketing Automation: Proficiency in enterprise-level platforms, with an emphasis on technical agility. While primarily working within Spotler Activate Pro, Taxi for Email, and SendGrid; prior experience in these specific tools is not required, however a strong foundation in platforms like HubSpot, SalesForce, Marketo, or Mailchimp is essential.
• Email Craftsmanship: Expert knowledge of email best practices, including HTML/CSS for email, design systems, and rendering tools like Litmus or Email on Acid (including Dark Mode optimisation).

Data & Analytics

• Segmentation: Experience building advanced customer and candidate segments to drive personalization.
• Data Integration: A firm grasp of how CRM data integrates with other platforms to create a seamless tech ecosystem.
• Data Intelligence: Utilize Excel, Domo, and Google Analytics to measure performance. Beyond standard reporting, you will proactively identify performance gaps and recommend technical recommendations to optimize the funnel.

Execution & Collaboration

• Project Management: Highly organised with a "delivery discipline" that allows you to manage multiple deadlines in a fast-paced environment.
• Communication: Exceptional written and verbal English skills, with the ability to manage global stakeholder expectations.
• Mindset: A problemsolver mindset who works well independently but thrives in a collaborative, cross-functional team. You are detail-oriented, proactive, and comfortable with picking up new systems and processes quickly. 

About Randstad Group
Randstad Sourceright sits within the Randstad Group which specializes in solutions in the field of flexible work and human resources services. Our services range from regular temporary staffing and permanent placements to Inhouse, Professionals, Search & Selection, outplacement, and HR Solutions. 

The Randstad Group is one of the leading HR services providers in the world, with top-three positions in Argentina, Belgium & Luxembourg, Canada, Chile, France, Germany, Greece, India, Mexico, the Netherlands, Poland, Portugal, Spain, Switzerland, the UK, and the United States, as well as major positions in Australia and Japan. For more information, see www.randstad.com and www.randstadsourceright.com

Is this the job for you? We would love to hear from you! Please apply directly to the role and we will get in touch with you.