Principal Product Manager, Growth

PlayOn is the largest platform for high school sports in the US, reaching millions of fans, parents, coaches, and student athletes across NFHS Network, MaxPreps, and GoFan. Our products span live and on-demand video, scores and stats, recruiting, ticketing, and event management. This role sits on the Video team and owns the Growth pod: subscription pricing, packaging, and bundling across NFHS Network and MaxPreps, the subscription experience customers buy and manage, and the experimentation engine that tells us what's working.

Over the past year, the Growth pod shipped a new pricing and packaging structure for NFHS Network and launched a subscription MVP on MaxPreps. The next chapter is bigger: bundling subscriptions across NFHS Network and MaxPreps, making it easy for families to upgrade, downgrade, or pause instead of cancel, and dramatically increasing how fast we learn. Our engineering team is building a unified subscription and identity system across products. We're looking for someone to own what customers see and buy on top of it, and to build the AI-native experimentation practice that gets us to answers faster.

The Outcomes You’ll Deliver

• Design and launch bundles that span NFHS Network and MaxPreps, grounded in subscriber economics and built for how families actually follow their athletes
• Own the B2C subscription lifecycle experience (purchase, upgrade, downgrade, pause, and win-back) built on the unified subscription and identity system our engineering team is delivering
• Build an agentic experimentation platform that multiplies how many tests we run and how fast we learn from them
• Drive measurable business outcomes such as ARPU, LTV, conversion rate, and subscriber retention
• Partner deeply with finance on revenue models, price elasticity, and forecasts, and influence executive stakeholders with clear, data-backed recommendations
• Partner closely with marketing on offers, messaging, and go-to-market so pricing and bundle changes land with customers, not just in the product

In this role, you can expect to

• Own pricing and packaging as a measurable discipline - set the strategy, model the impact with finance, test it, and execute changes in production
• Lead the growth roadmap across pricing, bundling, conversion, onboarding, and retention, balancing quick wins against durable bets
• Define the bundle strategy across NFHS Network and MaxPreps - what goes in each package, how it's priced, and how it's sold on each property
• Partner with the engineering team that owns subscriptions and identity to shape what the platform needs to support, then own the customer-facing flows on top of it: plan changes, pauses, and save offers that keep subscribers instead of losing them
• Build the experimentation platform hands-on - use Claude Code and AI agents to automate hypothesis generation, test setup, monitoring, analysis, and readouts, then partner with engineers to harden what works
• Raise experiment cadence and rigor at the same time: more tests, faster decisions, sound statistics
• Answer your own questions - you report on experiment results and find the next opportunity without waiting on an analyst
• Present pricing and bundling recommendations to executive leadership with fluency in both the customer and financial dimensions
• Raise the bar for the broader product team on experimentation methodology, subscription economics, and AI-native ways of working

To thrive in this role, you have

• 7+ years in product roles, including 5+ years leading B2C subscription pricing, packaging, or growth
• A track record of pricing and packaging changes you designed, modeled with finance, tested, and shipped in production, with results you can point to
• Deep fluency in subscription economics: cohort analysis, churn dynamics, ARPU and LTV levers, and the lifecycle mechanics of upgrades, downgrades, and pauses
• Growth experimentation mastery - experiment design, statistical rigor, and turning test results into scalable product improvements
• You build things yourself: your own models and analyses, and working prototypes, internal tools, and automations built with AI coding tools like Claude Code
• Experience building or scaling experimentation tooling or processes that measurably increased test throughput
• Principal-level ability to set strategy, build alignment across engineering, design, marketing, and finance, influence without authority, and make and defend tough tradeoffs
• Willingness to question whether traditional PM artifacts like PRDs are the best way to drive outcomes, and to replace them with something faster when they're not

Nice to have

• Experience as the product partner to a subscription billing, entitlements, or identity platform team
• Sports and/or streaming experience

Our Values

Ownership over Participation: You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.

Team over Stars: You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.

Growth over Comfort: You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.

Fairness over Popularity: You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.