PR and Digital Marketing Manager - #35340

Company Profile

Our client has made private air travel more accessible than ever before, with over 20,000 unique aircraft available worldwide. With their simple search interface, you can find the perfect aircraft for your needs in minutes.

At their core, they believe that private jet charter should be three things: simple, quick, and luxurious. As such, they've made it their mission to deliver each in spades.

As a leader in private jet charter at the touch of a button, our client offers mobile and web-based charter booking, complete with end-to-end support, from inquiry to take off.

This is an exciting opportunity for a Digital Marketing Manager to join a fast-growing and innovative team that is transforming the private aviation industry, with plenty of room to learn, grow and take the next step in your career.

Duties and Responsibilities

This role combines hands-on execution (70%) with light strategy and planning (30%). You will work directly with leadership to turn ideas into structured campaigns, launch them quickly, and optimize performance over time.

This role is not just executing tasks—it is helping translate vision into a repeatable growth engine.

1. Campaign Planning & Strategy (30%)

• Translate leadership ideas into structured weekly marketing plans
• Propose campaign angles, messaging, and offers
• Identify growth opportunities across: SEO, Email marketing, Paid ads (support level), PR / backlinks
• Recommend improvements based on performance data

2. Campaign Execution (70%)

• Build and launch email campaigns (HubSpot / Klaviyo)
• Set up landing pages (Webflow or similar)
• Publish and optimize blog content (SEO-driven)
• Assist with basic paid ads setup and coordination
• Execute promotional campaigns (jet cards, memberships, etc.)

3. CRM & Funnel Management (nice to have)

• Manage HubSpot:
• Lists, workflows, lead segmentation
• Lead routing and pipeline hygiene
• Ensure all leads are properly tracked and assigned
• Support sales pipeline flow (Pipeline A → B handoff)

4. Content & SEO Operations

• Upload and format blog content in CMS
• Optimize content using Surfer SEO or similar tools
• Repurpose content into:
• Emails
• Social posts
• Maintain internal linking and content structure
• SEO/LLM Site Audits and Fixes

5. PR & Outreach

• Submit responses via Qwoted / Featured
• Assist with media outreach and backlink acquisition
• Track press mentions and placements

6. Reporting & Optimization

• Produce weekly reports:
• Lead volume
• Conversion rates
• Campaign performance
• SEO/AEO results
• Identify bottlenecks and recommend improvements

Requirements

• At least 6 years of digital marketing experience is preferred. However, candidates with a minimum of 3 years of relevant experience may be considered depending on the strength of their profile and overall qualifications.

Strong experience with:

• Google AdWords
• Meta/Facebook Advertising
• Paid Advertising
• Email marketing platforms
• CMS platforms (Webflow preferred)
• Working knowledge of SEO
• Strong English communication (written and verbal)
• Highly organized, proactive, and execution-focused

Ideal Candidate Profile:

• Thinks like a strategist, executes like an operator
• Can take direction but also suggest better approaches
• Comfortable working in a fast-paced, high-output environment
• Obsessed with speed and results over perfection

Important:

• This is not a purely strategic role and not purely administrative.
• The client is specifically looking for someone who can: Plan → Execute → Analyze → Improve in a continuous cycle.

Advantageous but not required:

• Proficient in HubSpot
• Klaviyo Certification
• Meta or Google Certification
• Revenue Operations experience
• GTM strategy experience