PPC Specialist (Google Ads: Search / GDN / PMax) | Traffic7

We are currently looking for a PPC Specialist (Google Ads: Search / GDN / PMax) for one of our businesses, Traffic7, who will launch and scale the Google Ads web direction for a lead generation product in the financial vertical across Tier-1 markets.

Traffic7 is a project that creates and develops digital products and scales them through strong expertise in performance marketing.

As a PPC Specialist (Google Ads: Search / GDN / PMax), you will work with the team to:

• Launch and scale the Google Ads web direction (Search, PMax, Demand Gen) for a lead generation product in the financial vertical across Tier-1 markets.
• Analyze past launches and build a standardized, repeatable web buying process (launch playbook, kill/scale rules).
• Share expertise with the team: review launches and conduct knowledge-sharing sessions.
• Build account structure, keyword strategy, audiences, and campaign architecture.
• Set up and maintain conversion tracking end-to-end: GTM, GA4, offline conversion import of sold leads.
• Optimize toward sold lead / revenue (value-based bidding), not just submitted leads.
• Plan and run A/B tests: ad copy, creatives, landing pages, bidding strategies.
• Ensure full compliance with Google Ads financial services policies, handle verification and disapprovals.
• Control performance daily: spend, CPL, approval rate, ROI, campaigns, and creatives.
• Prepare regular reports and propose scaling hypotheses.
• Collaborate with the product, dev, and UAC teams on funnels, landing pages, and insights.
• Optionally, support Google App Campaigns for Android apps.

You’re a great fit if you:

• Have 3+ years of hands-on experience with Google Ads web campaigns: Search, Performance Max, Demand Gen.
• Have experience in regulated / high-competition verticals (finance, lending, insurance, lead generation).
• Have strong knowledge of Google Ads policies for financial services, including advertiser verification, disapproval handling, and appeals.
• Have experience setting up conversion tracking: GA4, GTM, enhanced conversions, offline conversion import (gclid-based).
• Have experience with bidding strategies (tCPA, tROAS, Maximize Conversions) and value-based bidding.
• Have experience working with landing pages / prelanders: briefs to dev/design, A/B testing, CR optimization.
• Have a data-driven approach and understand unit economics (CPC, CPL, CPA, EPL, ROI) and regular reporting.
• Have proven experience launching and scaling campaigns with monthly budgets of $100K+.
• Have experience managing $100K+/month in Google Ads web campaigns with positive ROAS.
• Have experience building buying processes / playbooks or mentoring other media buyers.

Will be a plus:

• Experience with Google App Campaigns (UAC / ACi) for Android apps.
• Experience with Tier-1 markets and understanding of local targeting requirements and restrictions. 
• Experience with BI dashboards (Looker Studio, Tableau, Funnel).
• Experience using AI tools for creatives, ad copy, and analytics.

Our hiring flow:

• Step 1. Pre-screen.
• Step 2. Interview.
• Step 3. Final interview.
• Step 4. Reference check.
• Step 5. Job Offer.

More than 7 opportunities we offer:

• Work and growth in an environment where you can launch, test, and develop new products, see your direct results, and influence them.
• Support for your career growth: compensation for external courses, conferences, English language classes and access to a corporate library.
• Flexible working hours (you can start your day between 8:00 and 11:00 Kyiv time).
• Office in Kyiv, coworking spaces in Lviv and Warsaw, or the option to work remotely — the choice is yours.
• 28 days of annual vacation, up to 30 days of sick leave with medical confirmation, plus all public holidays.
• Care for your health: medical insurance, a Mental Health program, and compensation for sessions with a psychologist.
• Ukrainian Victory Support program and other important social initiatives.
• Gifts for special occasions in your life and career.
• Compensation for equipment during blackouts.

We believe in pace, drive, and daily boosts — in our work, approaches, and ourselves. 

Do you have relevant experience and are excited about this position? Send us your CV!