Personalization Specialist

Top Skills' Details

1. 5+ years of Adobe Target experience

Advanced knowledge of:

Visual Experience Composer (VEC)

Automated Personalization

2.

HTML, CSS, JavaScript

A/B testing and statistical analysis

Stakeholder and project management

Digital marketing and conversion optimization

Description

We are seeking a highly skilled and data-driven Personalization Specialist to join our digital marketing team. In this role, you will be the primary architect of our onsite customer experience, leveraging advanced technical expertise to deliver relevant, high-impact interactions across our digital properties. You will be responsible for the end-to-end execution of our personalization strategy, including A/B testing, merchandising campaigns, and the management of cross-functional program requests.

Key Responsibilities

• Campaign Execution: Design, build, and deploy complex personalization and A/B testing campaigns within Adobe Target, ensuring flawless execution and alignment with business objectives.

• Program Intake Management: Serve as the primary point of contact for internal stakeholders, managing the intake process for personalization requests, prioritizing projects based on business impact, and maintaining a clear roadmap.

• Merchandising Strategy: Implement and optimize merchandising campaigns to drive conversion and average order value, utilizing behavioral data to surface the right products to the right audiences.

• Optimization & Analysis: Monitor active campaigns, analyze performance data, and provide actionable insights to stakeholders. Use test results to iterate and scale successful strategies.

• Technical Implementation: Troubleshoot campaign delivery, validate data capture, and collaborate with engineering teams to ensure tracking accuracy and site performance.

• Best Practice Stewardship: Establish and maintain documentation for personalization workflows, testing methodologies, and naming conventions to ensure consistency and scalability across the program.

Skills

Digital marketing, adobe target, a/b testing, Digital

Top Skills Details

Digital marketing,adobe target,a/b testing

Additional Skills & Qualifications

Required Qualifications

• Adobe Target Expertise: A minimum of 5 years of hands-on, advanced experience managing complex Adobe Target implementations. You are an expert in VEC, form-based activities, automated personalization, and experience fragments.

• Technical Proficiency: Strong understanding of HTML, CSS, and JavaScript as they relate to front-end personalization and DOM manipulation.

• Analytical Mindset: Demonstrated ability to interpret A/B test results, perform deep-dive analysis, and translate data into strategic recommendations.

• Project Management: Proven experience managing a high volume of concurrent projects, balancing stakeholder expectations, and adhering to strict deployment timelines.

• Communication Skills: Exceptional ability to articulate technical concepts to non-technical stakeholders and foster collaboration across marketing, product, and data teams.

• Strategic Thinking: A deep understanding of digital marketing funnels, customer segmentation, and the levers that drive conversion and customer loyalty.

Preferred Qualifications

• Experience with the broader Adobe Experience Cloud (Adobe Analytics, Adobe Experience Manager).

• Prior experience working in an agile marketing environment.

• Strong portfolio showcasing successful personalization programs that led to measurable increases in KPIs.

Experience Level

Intermediate Level

This is a Contract position based out of Raleigh, NC.

The pay range for this position is $42.00 - $42.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)

This is a fully remote position.

This position is anticipated to close on Jul 30, 2026.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.