Performance Marketing Specialist (YouTube-focused)

GrowthAssistant is looking for a Performance Marketing Analyst to join our team and support one of our US-based clients in the health and wellness industry. In this role, you’ll help execute and monitor paid search campaigns, manage performance reporting, and provide ongoing competitor insights. This is a great opportunity for someone experienced in social ad buying who enjoys digging into data and research to support growth marketing goals.

The GA Benefits:

• 100% Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays (US) and Paid Time-offs
• Health Insurance 
• Continuous Learning and Development 
• Bi-weekly salary payout
• Work-Life Balance

Core Tasks:

• Execute and optimize YouTube Ads campaigns (TrueView, Shorts, In-Stream, Discovery, Performance Max with YouTube inventory, etc.) within client-provided guidelines
• Monitor campaign analytics (view rate, CTR, CPV, RoAS, conversions) and make data-informed adjustments with client direction
• Build and manage campaign structures including ad groups, audience targeting, UTM setup, code creation, and QA
• Maintain templated dashboards and reports to track YouTube campaign performance
• Conduct competitor and industry research using YouTube Ads Library, Google Trends, and other tools
• Organize and upload insights to trackers/reports based on competitor content, targeting, and performance trends
• Track and monitor consumer engagement and experience across relevant competitor channels
• Support marketing operations with data entry, asset management, and ad creative uploads as needed

Must-haves:

• 2+ years of experience managing YouTube Ads campaigns (campaign setup, optimization, and reporting)
• Strong understanding of video ad formats, placements, targeting, and bidding strategies specific to YouTube
• Experience with Google Ads Manager and Google Analytics (or similar tools like Ignite, Amplitude, etc.)
• Proficiency in G Suite (especially Google Sheets/Excel for performance reporting)
• Prior experience conducting and presenting competitor research
• Highly detail-oriented, organized, and comfortable managing multiple campaigns simultaneously
• Comfortable working independently with ongoing client oversight
• Recent graveyard shift experience and amenable to U.S. business hours

Nice-to-haves:

• Google Ads Certification (YouTube-specific modules highly preferred)
• 1+ years of additional platform experience (Meta, TikTok, or Display ads)
• Familiarity with Google Data Studio (Looker Studio) or similar reporting tools
• Experience with project management tools (Airtable, Notion, Asana, ClickUp, etc.)
• Background in health, beauty, or consumer lifestyle industries

Growth Into:

• Provide performance insights and trend analysis (client will train)
• Run A/B tests and track results
• Share optimization recommendations and best practices for paid channels

SALARY RANGE: PHP65,000 - 80,000/month (USD6 - 8.25/hr)

APPLICATION PROCESS: Initial Interview - Eskill Assessment - Final Interview - Client Interview

*FOR PH candidates only