Performance Marketing & Digital Growth Specialist for a Curtain and Blinds Distributor in Australia (Home Based Part Time)
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AI Summary
Manage and optimize digital advertising campaigns across Google and Meta to drive leads and ROI. Handle website content updates, email marketing automation, and performance reporting to support overall growth strategy.
• Assist in Google Ads campaigns
• Manage Meta Ads (Facebook/Instagram)
• Perform audience targeting and keyword research
• Monitor advertising budgets and performance
• Run A/B testing on ads, creatives, and audiences
• Optimise campaigns for leads and ROI
• Set up retargeting and remarketing
• Update website content (products, blogs, case studies)
• Ensure accuracy of all marketing content
• Support SEO improvements
• Work with web developers when needed
• Upload and manage digital assets
• Build and send email campaigns
• Manage email lists and databases
• Set up email automation workflows
• Track email open rates, clicks, and conversions
• Support lead generation campaigns
• Track incoming leads and enquiries
• Focus on conversion optimisation
• Assist the sales team with marketing assets for pool builders, pool shops, homeowners, architects, and landscape designers
• Track performance metrics including website traffic, ads performance, lead generation, email results, and social performance
• Create weekly and monthly reports
• Provide optimisation recommendations
• Conduct market and competitor research
• Identify growth opportunities
• Support the marketing manager with strategy execution
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