Paid Media Specialist (Google Ads + Meta) | Performance Marketing for Universities | Remote (LATAM) 🎓📈

Company Overview

Our client is a performance marketing agency that runs paid media, creative and web work for colleges, universities, K-12 schools and nonprofits. Partners hire them as their agency of record and tend to stay for years, so the work is built around each partner's enrollment goals.

The agency was founded in 2020 and works fully remote, with a team across the US and Latin America.

Your Role

As Paid Media Specialist, you'll run the day-to-day work on a set of partner accounts in Google Ads and Meta Ads Manager. The agency has taken on more long-term partners and a heavy schedule of new creative, and this seat takes the daily tracking, budget changes and bid management off the Paid Media Director's plate.

You'll report to the Paid Media Director, who sets strategy and reviews your work. Budget and bid changes are yours to make during the day. Pacing risks and account issues go to the Director as soon as you see them.

Success means accurate daily trackers, accounts pacing within 5% of planned spend, weekly upkeep done on schedule, and over time a larger share of the monthly and quarterly optimizations.

You'll:

• Track daily performance and adjust budgets, keyword bids and bid rules
• Keep the Daily Trackers accurate, with platform and CRM data lined up
• Handle weekly upkeep: placements, disapprovals, auction insights and search query reports
• Run assigned optimizations: keyword, audience, Quality Score and targeting reviews
• Set up and monitor tests from the approved testing plan
• Prepare first-pass weekly and monthly analysis for the Director to review
• Support the weekly vendor meetings with agendas, notes and follow-ups

You Bring:

• 2+ years running paid search and paid social campaigns yourself
• Experience managing $25K+ per month in paid media spend ($50K+ preferred)
• Regular, hands-on use of Google Ads and Meta Ads Manager
• A daily, weekly and monthly routine for checking pacing, tracking and settings
• Strong attention to detail and QA habits
• Clear written and spoken English for short updates to a US-based Director
• Openness to direction and feedback, and interest in taking on more over time

Bonus Points:

• Marketing experience with colleges, universities, training providers or nonprofits
• Lead-generation campaigns measured on inquiries, applications or enrollments
• Display, video or streaming campaigns you set up or monitored
• A/B tests you launched and read out

This role suits someone who likes keeping live accounts healthy and accurate. If you want full control of strategy from the first month, it's probably not the right fit yet.

What's Offered:

• Fully remote contractor role from Latin America, about 40 hours a week
• Flexible hours within US time zones, with overlap required for meetings
• What we'd estimate for a role like this: around $2,000 to $3,000 USD per month, based on experience, paid in USD. Share the range that fits your level and we'll go from there
• 20 paid days off per year, covering holidays, sick days and regular time off
• A Paid Media Director who reviews your work and helps you grow into more ownership
• Work for education and nonprofit partners who stay with the agency long term

Interview Process:

1️⃣ Intro Call: 30 minutes with us on your background and goals
2️⃣ Hiring Manager Interview: Daily account work, platforms and budget pacing
3️⃣ Team Interview: Hands-on platform skills, QA habits and reporting
4️⃣ Offer: The agency makes the offer for the contractor seat