Paid Media Specialist

This is a remote position.

Our client is looking for a Paid Media Specialist to plan, execute, and optimize digital advertising campaigns for tourism organizations, destinations, and travel-focused brands. They are a tourism marketing and insights agency that has delivered integrated campaigns across domestic and international markets while developing travel media brands focused on responsible and meaningful tourism. This part-time contractor will combine hands-on campaign management with analytical thinking to improve performance and generate measurable results.

Responsibilities

• Plan, build, launch, and manage paid advertising campaigns across Google Ads, Meta Ads Manager, YouTube, Pinterest, and other relevant platforms.
  
• Translate client objectives into practical campaign structures, targeting strategies, budgets, and optimization plans.
  
• Monitor campaign performance regularly and identify opportunities to improve conversions, engagement, reach, and return on investment.
  
• Adjust audiences, keywords, placements, bids, budgets, and creative variations based on performance data.
  
• Analyze campaign results and prepare clear reports with actionable insights and recommendations.
  
• Communicate campaign performance in a way that is easy for internal stakeholders and clients to understand.
  
• Collaborate with marketing, content, creative, and client services teams to ensure campaigns align with broader goals.
  
• Troubleshoot campaign issues and proactively recommend solutions.
  
• Stay informed about advertising platform updates, privacy changes, emerging paid media trends, and industry best practices.
  
• Support the continuous improvement of paid media processes, reporting standards, and campaign strategies.
  

Requirements

• Hands-on experience managing campaigns through Google Ads and Meta Ads Manager.
  
• Strong understanding of paid search, paid social, audience targeting, campaign structures, bidding strategies, and budget allocation.
  
• Ability to independently manage campaigns from setup through reporting and optimization.
  
• Strong analytical skills and confidence interpreting advertising performance data.
  
• Ability to turn data into clear recommendations rather than simply reporting metrics.
  
• Excellent problem-solving skills and a proactive approach to campaign management.
  
• Strong organization and time-management skills within a part-time remote environment.
  
• Dependable written and verbal communication.
  
• Collaborative mindset and strong customer service orientation.
  
• Curiosity and willingness to continuously learn new platforms, strategies, and advertising features.
  

Qualifications

• At least two years of professional experience in paid media, digital advertising, performance marketing, or a related field.
  
• Demonstrated experience managing multiple digital advertising campaigns and objectives.
  
• Previous responsibility for campaign monitoring, optimization, reporting, and performance recommendations.
  
• Ability to work independently while remaining responsive and collaborative with a remote team.
  
• Experience working with agency clients, multiple accounts, or competing priorities is beneficial.
  
• Experience with tourism, destination marketing, hospitality, outdoor recreation, or travel brands is preferred.
  
• Hands-on experience with YouTube Ads or Pinterest Ads is an advantage.
  

Benefits