Newsletter Management Specialist

About the Role

We are seeking an Email Marketing Specialist to support a fast-growing US real estate team by creating, managing, and optimizing email marketing campaigns that generate leads, nurture prospects, and strengthen client relationships. This role requires someone who is highly organized, analytical, and experienced in marketing automation, CRM management, and customer journey optimization within the real estate industry.

Key ResponsibilitiesEmail Marketing & Campaign Management

• Plan, create, schedule, and deploy email marketing campaigns for buyers, sellers, investors, and past clients.

• Build automated email sequences for lead nurturing, follow-ups, appointment reminders, listing alerts, and re-engagement campaigns.

• Develop compelling email copy and subject lines that drive engagement and conversions.

• Ensure all campaigns align with the client's branding, messaging, and marketing goals.

CRM & Marketing Automation

• Manage and maintain CRM databases, ensuring accurate contact segmentation and list hygiene.

• Build and optimize automation workflows based on lead behavior, lifecycle stage, and engagement.

• Integrate email campaigns with CRM and marketing platforms to improve customer experience.

• Monitor lead flow and ensure timely follow-up communications.

Audience Segmentation

• Segment contacts based on:

• Buyers

• Sellers

• Investors

• Past Clients

• New Leads

• Geographic Markets

• Engagement Level

• Personalize campaigns to improve open rates, click-through rates, and conversions.

Performance Reporting & Optimization

• Track and analyze campaign performance using key metrics, including:

• Open Rate

• Click-Through Rate (CTR)

• Conversion Rate

• Bounce Rate

• Unsubscribe Rate

• Lead-to-Appointment Conversion

• Conduct A/B testing on subject lines, content, send times, and CTAs.

• Provide regular reports and recommendations to improve campaign performance.

Collaboration

• Work closely with the real estate agents, transaction coordinators, ISA teams, and marketing staff.

• Coordinate email campaigns around new listings, open houses, market updates, newsletters, and promotional events.

• Support broader digital marketing initiatives as needed.

QualificationsRequired

• Minimum of 2 years of experience in email marketing, digital marketing, or marketing automation.

• Experience supporting a US real estate company, brokerage, or real estate marketing agency is highly preferred.

• Strong understanding of lead nurturing and customer lifecycle marketing.

• Experience using CRM and email marketing platforms such as:

• Mailchimp

• ActiveCampaign

• HubSpot

• Follow Up Boss

• GoHighLevel

• kvCORE

• Lofty (formerly Chime)

• Constant Contact

• Brevo (Sendinblue)

• Excellent copywriting and proofreading skills.

• Strong analytical and reporting skills.

• High attention to detail and ability to manage multiple campaigns simultaneously.

• Excellent written and verbal English communication skills.

Preferred

• Experience working with MLS listing alerts and real estate drip campaigns.

• Knowledge of CAN-SPAM compliance and email deliverability best practices.

• Familiarity with landing pages, lead magnets, and CRM integrations.

• Basic HTML/CSS knowledge for email customization.

• Experience with Canva or Adobe Creative Suite for creating email graphics.