National Sales Director

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Job Title: National Sales Director 

Location: Remote – Canada (Travel Required)

Company Overview:

Safe-Guard Product International serves Original Equipment Manufacturers (OEMs), top retailers, and independent agents in the automotive finance and insurance industry with the leading Protection Products Platform. Our platform delivers innovative protection products and solutions that protect consumers from the perils of ownership, while providing Finance & Insurance professionals the tools to ignite scalable and sustainable business growth. Safe-Guard’s success is driven by over 850 employees, who serve more than 12,000 dealers and support contract holders across the U.S. and Canada.

For 30 years and counting, our team continues to transform the motor vehicle space, earning a stellar reputation from our partners and peers by providing: 1) the highest quality protection products in the industry, 2) a broad platform of branded product, technology, marketing, and training solutions, and 3) an unwavering commitment to uncomplicated care and customer service.

Role Overview

The National Sales Director is the architect and driver of Safe-Guard's national sales strategy, leading a high-performing sales organization across all account types — dealer groups, independents, and strategic partners — to drive F&I product penetration, maximize administration fee revenue growth, and ensure long-term partner success. This is the most important role in our sales operations, serving as a coach, trainer, and executive-level strategic advisor to key clients.

The primary purpose is to own the program they direct, delivering accountability and consistently achieving or exceeding sales targets while developing a bench of future leaders for the company. Success in this role is measured by financial results, partner growth, and the continuous development of a strong, high-performing sales team.

Role Responsibilities

Strategy, Leadership & Performance

• Lead and Coach the Sales Team: Provide strategic direction, coaching, and performance management for National Sales Managers and Regional Performance Managers, ensuring alignment with the national sales vision and fostering a culture of accountability and excellence.
• Shape and Execute National Sales Strategy: Translate company objectives into clear, actionable plans for the field team. Leverage data, analytics, and market insights to guide decisions, optimize performance, and refine strategic direction.
• Drive Revenue and Growth: Lead the strategy and execution to meet and exceed admin budget goals, driving F&I Product Penetration and product adds across all account types.
• People Development: Actively identify, mentor, and develop high-potential sales professionals to build a strong talent bench, contributing to the organization's long-term success.
• Supervisory Capacity: Hold the team accountable by setting clear expectations for performance metrics, ensuring effective and diligent work while providing constant guidance.

Partner Engagement & Alignment

• Executive-Level Relationship Management: Build and maintain strategic partnerships with dealer principals, group executives, and OEM leadership. Serve as a trusted advisor, bringing data-driven insights and market intelligence to the relationship.
• Cross-Functional Alignment: Proactively collaborate with internal teams (Product, Training, Underwriting, Claims, etc.) to ensure products are competitive, the value proposition is delivered consistently, and the field team is fully supported.
• Trusted Partnerships: Strengthen relationships with all key stakeholders, clients, dealers, and internal partners through transparency, responsiveness, and collaboration.

Operational Excellence

• Monitor and Analyze Activity: Generate, review, and analyze activity reports and performance metrics (e.g., Growth Accelerator data) to inform strategy and ensure operational efficiency.
• Standardization and Innovation: Drive standardization across the national team while embracing innovative approaches to meet and exceed client and company goals.
• Focus on Strategy: Focus primarily on directing, leading, and developing the team; utilize internal support teams to resolve operational issues to maximize time on high-impact initiatives.

Job Requirements

• 10+ years of total experience in retail automotive and/or Third-Party Administrator (TPA), with a minimum of 5 years leading people in sales leadership roles.
• Substantial in-dealership background with a focus in the Desk and F&I, or in-dealership experience as a people leader (GSM or GM).
• F&I Product Expertise: Deep understanding of finance and insurance products, their value proposition, and how they impact dealer profitability.
• Sales Leadership Experience: Proven success leading regional or national sales teams in the automotive or F&I space.
• Executive-Level Communication and Influence: Proven ability to engage confidently and credibly with dealer principals and OEM executives.
• Must-Have Qualities (Cannot Be Trained): Drive, Team-Oriented, and People Developer — the ability to mentor and develop others.
• Proficiency in internal tools and systems: Salesforce, Power BI, and Microsoft suite of products.
• Flexibility to travel anywhere from 50–70%.
• Must be authorized to work in Canada.
• Must be able to successfully pass a background check.

Metrics of Success

• % of Objective: Hitting Sales Targets (Admin Budget and Revenue).
• # of Leaders Developed: Bench strength and promotion readiness of the field team.
• F&I Product Penetration Growth and Product Adds.
• Dealer Feedback/Satisfaction: Dealers feeling properly supported.

Company Benefits:        

• Auxiliary Medical, Prescription, Dental, and Vision Insurance
• Registered Retirement Savings Plan
• Long-Term Disability Insurance
• Life Insurance
• Pet Insurance
• Paid Holidays and Paid Time Off
• Employee Referral Program
• Employee Assistance Program
• Wellness Programs
• Paid Community Service Opportunities
• Tuition Reimbursement Program
• Ongoing Training & Personal Development
• And More!

Safe-Guard Products International is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local law.

Artificial intelligence may be used to screen, assess, or select applicants for this position.