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AI Summary

The Media Buyer is responsible for planning, launching, and optimizing paid advertising campaigns across Meta and Google Ads to meet client KPIs. They must also manage budgets, perform A/B testing, and provide accurate performance reporting to the account management team.

This is a remote position.

Job Title: Media Buyer
Location: Remote (Worldwide)
Job Type: Full-Time
Working Hours: MST (Mountain Standard Time)

Job Overview
We are looking for a results-driven Media Buyer to manage paid advertising campaigns across our client portfolio. This is a performance-focused role — you plan, launch, optimise, and report on paid campaigns across Meta and Google Ads, and you are held accountable to measurable client outcomes.

Key Responsibilities

Campaign Planning & Launch
* Plan and launch paid campaigns across Meta Ads and Google Ads for assigned client accounts
* Build campaign architecture: structure, targeting, audience segmentation, bidding strategy, and creative briefs
* Set up and validate conversion tracking and attribution (GA4, Meta Pixel, GTM, UTMs) before every launch
* Define campaign KPIs upfront and confirm measurement framework with account managers

Performance Management & Optimisation
* Monitor campaign performance daily and optimise toward agreed KPIs: CPL, CPA, ROAS, conversion volume
* Diagnose performance drops quickly — isolate root causes and apply targeted fixes
* Manage budgets proactively: pace correctly, reallocate based on performance, flag overspend risks early
* Run ongoing A/B tests on creative, copy, audiences, and landing pages — document and apply learnings

Reporting & Communication
* Deliver clear, accurate performance reports on an agreed cadence — results-first with context and next steps
* Translate campaign data into plain-language client updates via the account management team
* Maintain accurate documentation of campaign changes, test results, and optimisation decisions
* Identify and communicate risks before they impact client outcomes — proactively


Requirements

Requirements
* 3+ years managing paid media campaigns for client accounts (agency experience strongly preferred)
* Experience managing monthly ad budgets of $5,000+ per client account
* Proficiency with Meta Ads Manager and Google Ads at a professional level
* Proficiency with Looker Studio or equivalent for client-facing reporting dashboards
* Working knowledge of landing page optimisation and CRO principles
* Availability to work full-time in MST hours

Nice to Have
* Experience with TikTok Ads, LinkedIn Ads, or programmatic platforms
* Background diagnosing and turning around underperforming ad accounts
* Strong written English for internal documentation and campaign notes


Benefits

Additional Information
* Remote role – open worldwide
* Full-time position (no freelance)
* Competitive salary based on experience
* Immediate start

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