Marketing & Website Virtual Assistant (Coaching & Consulting)

This is a remote position.

Marketing & Website Virtual Assistant (Coaching & Consulting)

Location: Toronto, Ontario, Canada

About the Business

A leadership and self-awareness

consulting practice, working with leaders on self-awareness and

leadership development. Pamela completed her 15-week executive coaching

program on November 3, 2026, and her certificate is expected around

November 17.

The ideal VA will support the business's digital presence by maintaining the website, building a strong social media presence, and helping establish effective marketing systems that generate new coaching clients.

Position Summary

We are looking for a proactive, creative, and highly communicative Virtual Assistant who can help build and market a leadership and

self-awareness consulting practice. This role combines website management, digital marketing, social media management, and content creation.

The successful candidate should be comfortable working independently, taking initiative, and helping transform ideas into a polished online presence while maintaining regular communication with the client.

Primary Responsibilities

Website Management

• Update and maintain the existing WordPress website.
  
• Refresh outdated website content.
  
• Update contact information and business details.
  
• Fix broken or missing social media links.
  
• Maintain blog pages and upload new content.
  
• Suggest website improvements for user experience and lead generation.
  

Social Media Setup & Management

Help establish the company's online presence from the ground up.

Responsibilities include:

• Create and optimize business social media profiles.
  
• Recommend the best platforms based on target audience.
  
• Initially focus on:
  
• LinkedIn
  
• Facebook
  
• Instagram
  
• (TikTok may be explored in the future.)
  

Manage:

• Weekly content calendar
  
• Scheduling posts
  
• Publishing content
  
• Basic community engagement
  
• Social media growth strategies
  

Target posting frequency:

• Approximately 3 posts per week
  

Content Creation

• Create social media graphics from scratch.
  
• Write engaging captions aligned with the brand.
  
• Design branded marketing materials.
  
• Repurpose website content into social media posts.
  
• Create educational and promotional content.
  
• Maintain consistent branding across all platforms.
  

Digital Marketing

Assist in growing the business through digital marketing initiatives, including:

• Increasing website visibility
  
• Building brand awareness
  
• Supporting client acquisition efforts
  
• Implementing marketing best practices
  
• Providing ideas for improving online engagement
  
• Supporting future marketing campaigns
  

Future Administrative Support

As the business grows, responsibilities may expand to include:

• Client onboarding support
  
• Managing online intake forms
  
• Basic administrative tasks
  
• Appointment coordination
  
• Email management
  
• General virtual assistance
  

Required Skills

Technical Skills

• Strong WordPress experience
  
• Website content management
  
• Canva or equivalent graphic design tools
  
• Adobe Creative Suite (basic editing)
  
• Social media management
  
• Content writing
  
• Digital marketing fundamentals
  
• Basic SEO knowledge
  
• Website optimization
  
• Scheduling social media content
  

Preferred Experience

Candidates with experience supporting:

• Coaches
  
• Consultants
  
• Therapists
  
• Mental health professionals
  
• Personal brands
  
• Small businesses
  
• Service-based businesses
  

Experience helping launch or grow a new business is highly desirable.

Soft Skills

The ideal VA should be:

• Excellent communicator
  
• Responsive and reliable
  
• Self-starter
  
• Creative
  
• Organized
  
• Detail-oriented
  
• Professional
  
• Comfortable working independently
  
• Able to provide suggestions and recommendations
  
• Willing to grow alongside the business
  

Communication

Preferred communication methods:

• Zoom (primary)
  
• WhatsApp
  
• Email
  

The client values regular check-ins and is comfortable with video meetings.

Working Schedule

• Flexible working hours
  
• Some overlap with Eastern Time (Toronto) preferred
  
• Availability for scheduled meetings and collaboration sessions
  

Hours

• Initial engagement expected once the business is ready
  
• Minimum: 10 hours per week
  

Hiring Timeline:

• The program is complete — Client is ready to proceed
  

with shortlisting now, with hiring to follow once she has reviewed the

profiles.

Preferred VA Profile

The ideal candidate should:

• Have strong website management experience
  
• Be confident creating content from scratch
  
• Understand branding and marketing
  
• Be comfortable helping launch a business online
  
• Communicate clearly and professionally
  
• Be proactive rather than waiting for instructions
  
• Think strategically about attracting coaching clients
  

Tools & Platforms

• WordPress
  
• Hostinger
  
• Canva
  
• Adobe
  
• Zoom
  
• WhatsApp
  
• Email
  

Important Client Notes

• Business is still in its growth phase.
  
• Existing website needs updates rather than a complete rebuild.
  
• Website currently has outdated contact information and inactive social media links.
  
• Social media is in its early stages — LinkedIn is her
  

active platform  

• Previous SEO agency did not deliver satisfactory results.
  
• Client is looking for someone who can help build a sustainable online presence and attract new coaching clients.
  
• Client values collaboration and wants a VA who can contribute ideas rather than simply execute tasks.
  
• Administrative responsibilities may expand as the business grows.