Marketing Virtual Assistant

Marketing Virtual Assistant

Role Overview:

The Marketing Virtual Assistant will be responsible for growing the company's online presence through active social media engagement, community participation, and lead generation. This role focuses on creating authentic, human-first interactions across multiple social media platforms while maintaining brand visibility and engagement.

The ideal candidate is proactive, creative, and understands social media marketing, not just content posting. The company values genuine human interaction over AI-generated content.

Scope of Work:

• Create and publish social media content across:
  
• Reddit
  
• Facebook
  
• Instagram
  
• LinkedIn
  
• TikTok
  
• Launch and manage simple promotional campaigns.
  
• Monitor brand mentions and community discussions.
  
• Engage with users by commenting on relevant discussions and recommending company services where appropriate.
  
• Respond to comments and messages professionally.
  
• Schedule monthly content using social media scheduling platforms.
  
• Track social media analytics and campaign performance.
  
• Generate qualified leads through social media engagement.
  
• Collaborate with internal team members through Slack.
  
• Attend mandatory daily stand-up meetings.
  

Key Performance Indicators (KPIs):

• Increase followers by 5–10% per month across active channels.
  
• Maintain 3–7% engagement rate per post.
  
• Generate 5–15 qualified leads per month.
  

Qualifications:

• Experience in social media marketing.
  
• Strong understanding of Reddit marketing and community engagement.
  
• Experience with Facebook, Instagram, LinkedIn, and TikTok marketing.
  
• Familiarity with social media analytics.
  
• Understanding of SEO fundamentals.
  
• Excellent written communication skills.
  
• Able to create authentic, human-written content.
  
• Comfortable interacting with online communities.
  

Tools Required:

• Reddit
  
• Facebook Business Suite
  
• Instagram
  
• LinkedIn
  
• TikTok
  
• Canva
  
• Social media scheduling tools (Buffer, Hootsuite, or similar)
  
• Platform Analytics
  
• Google Docs
  
• Slack
  

Work Requirements:

• No AI-generated copy/paste content.
  
• Human-written posts only.
  
• Zoom or Meeting camera must be ON during all meetings.
  
• Stable high-speed internet.
  
• Professional appearance during meetings.
  
• Attend daily stand-up meetings.
  

Shift & Hours:

• Starting with 10 - 15 hours per week
  
• Fixed schedule; within UK business hours
  

Target Start Date:

• As soon as the right candidate is identified (estimated recruitment timeline: 1–2 weeks)