Head of Marketing

WHO WE ARE

We’re here to drive tech-enabled change for property developers to shape the communities of the future! 🏗️🌍

We’re supercharging the entire development process by building cutting-edge technology for every stage of a property developer’s journey towards unlocking land 🏡🔑 90% of the top 200 global cities face a housing crisis - and it’s still too difficult for developers to build the places we need. To keep up with demand, the property industry needs to keep evolving…

And that’s where LandTech comes in💡 Since 2014, we’ve been leading the charge. 🚀

Established by two co-founders passionate about solving a complex problem, our game-changing products have become the industry standard for site sourcing and assessment. Now, we’re a multi-million-pound powerhouse carving our path to international success! 🌎🔥

We are on a mission to drive tech-enabled change for developers to shape the communities of the future. LandTech is supercharging the whole development process by building technology for every stage of a property developer's journey towards unlocking land. 90% of the 200 top global cities have a housing crisis and it's too difficult for property developers to build the places we need. To keep up with demand, the property industry needs to keep evolving. LandTech is part of that evolution. Established in 2014 with two Co-Founders passionate about solving a complex problem, our product offering is the industry standard for site sourcing and assessment, and we are now a multi-million-pound business carving a path to international success.

THE ROLE

The Head of Marketing sits within the Commercial function, reporting to the VP of Commercial, and leads the strategy and execution of LandTech's brand and demand generation across the UK and US markets. This role translates company objectives into an integrated marketing strategy spanning digital, content, events, and communications - building a strong, differentiated brand while driving measurable pipeline and revenue impact. Working in a hybrid in-house and agency model, the Head of Marketing recruits and develops a high-performing team, manages external partners with rigour, and partners closely with Sales, Product, and Customer Growth on go-to-market planning and pipeline health. This is a role for a strategic marketing leader who pairs vision with decisive execution, uses data to drive decisions, and is comfortable engaging on commercial challenges that sit beyond marketing's direct ownership.

KEY ROLE ACCOUNTABILITIES

• Integrated marketing strategy: Lead the development and execution of a fully integrated marketing strategy that drives awareness, demand, and brand growth across all LandTech solutions, aligned to company objectives and the Land Intelligence vision.
• Brand and channel ownership: Shape cohesive marketing initiatives across digital, content, events, and communications, ensuring consistent messaging and positioning across all audiences, and own the digital marketing strategy (SEO/SEM, social, email, paid media) to maximise visibility, engagement, and lead generation.
• Data-driven decision making: Use customer insight, market intelligence, and data-driven analysis to inform strategy, identify opportunities, and continuously improve marketing effectiveness and ROI.
• Go-to-market leadership: Lead go-to-market execution in partnership with Product, Sales, and Customer Growth - translating scoped product releases into clear positioning, phased launch plans, and audience-appropriate messaging, without overpromising unbuilt functionality.
• Pipeline diagnostics: Partner with the Revenue team to interrogate full-funnel conversion data, surfacing where drop-off occurs - including where the root cause sits outside marketing's direct control - and translating that insight into clear, actionable recommendations for the Revenue team to act on.
• Lead quality & SDR alignment: Own MQL definition and lead-scoring criteria in partnership with the SDR function, using SDR disposition and conversion data to continuously refine targeting, messaging, and lead quality.
• Lifecycle & expansion marketing: Partner with Customer Growth to develop marketing programmes that support retention, cross-sell, and expansion - including GMV and LandInsight bundle campaigns - extending marketing's remit beyond top-of-funnel acquisition.
• AI-enabled ways of working: Embed AI tools and automation into the team's day-to-day practitioner workflows - not just evaluating tools strategically - driving adoption and measurable efficiency gains, and building a culture of experimentation.
• Team leadership: Build, lead, and develop a high-performing marketing team in a hybrid in-house and agency model, recruiting exceptional talent, coaching and mentoring team members, and fostering a culture of creativity, accountability, and continuous learning.
• Agency and partner management: Manage external agency and freelancer relationships, setting clear briefs, holding partners to account on performance, and ensuring seamless integration with in-house priorities.
• UK & US market leadership: Lead marketing strategy and execution across the UK and US, including national housebuilder targets in the US - working with commercial stakeholders each quarter, alongside the budget and forecast cycle, to plan and prioritise resourcing and investment across the two markets based on business need, not by default.
• Budget & forecast alignment: Build and manage the marketing budget and pipeline targets in direct alignment with the company's annual and quarterly revenue forecast, ensuring marketing-sourced pipeline, spend plans, and departmental OKRs are traceable to the commercial forecast and re-forecast as it changes.
• Values leadership: Champion LandTech's values of Accountability, Cohesion, and Courage, fostering a culture of ownership and collaboration within the marketing team.

KEY METRICS

Headline metrics

• Marketing-sourced pipeline: Proportion of total pipeline generated by marketing.
• Marketing ROI: Revenue generated per £ of marketing spend, benchmarked against blended CAC.
• Lead conversion rate: Conversion of marketing-qualified leads (MQLs) to sales-qualified leads (SQLs) and closed deals.
• Retention & expansion contribution: Marketing-sourced influence on renewal and expansion pipeline, including GMV and cross-sell campaigns.
• Forecast accuracy & budget alignment: Marketing-sourced pipeline and spend tracked against the company's revenue forecast and budget, with variance identified and flagged early.

Supporting metrics

• Brand awareness: Growth in aided and unaided brand awareness within target audiences.
• Cost per lead (CPL): Average cost to generate a qualified lead.
• Digital engagement: Performance across website traffic, content engagement, and social reach.
• Event and campaign performance: Engagement rates, attendance, and pipeline contribution from marketing campaigns and events.

EDUCATION BACKGROUND & TECHNICAL EXPERIENCE

• Significant experience in a senior marketing leadership role, ideally within B2B SaaS or a data-led business, with a track record of building integrated marketing strategy that connects brand, demand generation, and lifecycle engagement.
• Deep understanding of modern marketing technology stacks - CRM, automation, analytics, and campaign management tools (e.g. HubSpot, Salesforce, Google Ads, social platforms) - with strong analytical capability to interpret customer insight, campaign data, and market trends.
• Demonstrable experience interrogating pipeline and CRM data to surface conversion and attribution gaps, and translating this into action alongside a Revenue or Sales function.
• Expert in managing and optimising digital channels - SEO/SEM, email, social, content, and paid media - whether executed in-house or through agency partners.
• Experienced briefing, managing, and holding to account external agencies and freelancers across multiple specialisms, with clear SLAs and strong integration into in-house priorities.
• Skilled in planning and tracking marketing budgets to ensure efficient allocation, cost-effectiveness, and clear return on investment.
• Skilled in product marketing methodology - customer and market research, ICP definition, positioning, messaging frameworks, and GTM planning - with the ability to work closely with Product to sequence and land launches.
• Actively uses and champions AI tools - including generative AI, AI-assisted research, and marketing automation - and embeds AI literacy across a team as a core competency.
• Proven people leadership: recruiting, developing, and inspiring a high-performing team in a hybrid in-house/agency model, with the trust-building skills to embed marketing as central to company-wide success.

OUR BENEFITS INCLUDE

• Competitive Salary + Company Equity Scheme
• Remote-First Flexible Working
• Private Health and Dental Insurance (with the option to add dependants)
• Pension Scheme (company contributions increasing with tenure)
• Group Life Assurance of 4 x Salary
• 27 days Paid Holiday (plus bank holidays)
• £500 Growth Fund
• £200 Remote Working Fund
• Flexible Bank Holidays + Unlimited Unpaid Holidays
• Company Away Days + Volunteer Charity Day
• Reward and Recognition Programme
• Anniversary Awards

OUR VALUES

At LandTech we work with:

Accountability

We take ownership of our actions and commitments

Cohesion

We succeed together as one united team

Courage

We embrace challenges, innovate boldly, and lead with confidence

These are our shared values.

They are at the heart of who we are, what we do and how we do it.

LandTech is committed to upholding a diverse, inclusive, equitable and innovative working environment. We believe that creativity thrives when people with dynamic perspectives, different backgrounds, and unique experiences come together to work cohesively. We strive to create a workplace where everyone feels valued, respected, and empowered to reach their full potential. All employment decisions are based solely on merit, qualifications, and according to business needs.