Marketing Specialist (Legal)

Job Description

We are currently seeking an experienced Marketing Specialist to support the marketing initiatives of a law firm. The ideal candidate will have a strong background in digital marketing, content creation, and campaign execution, with the ability to develop marketing strategies that strengthen brand visibility, attract prospective clients, and support business growth.

This role requires a combination of creativity and analytical thinking, with responsibility for managing digital channels, developing compelling legal marketing content, executing campaigns, and monitoring performance. Previous experience marketing for a law firm, legal services provider, or other professional services organization is highly preferred.

Responsibilities

• Develop and execute digital marketing strategies designed to increase brand awareness, website traffic, client inquiries, and lead generation for a law firm.

• Create compelling and professional content for websites, blogs, newsletters, email campaigns, social media, advertisements, and other marketing materials.

• Manage social media channels, including LinkedIn, Facebook, Instagram, and other relevant platforms, while maintaining a consistent and professional brand presence.

• Develop and maintain content calendars aligned with the firm's practice areas, marketing campaigns, and business development objectives.

• Support SEO initiatives, including keyword research, website content optimization, local SEO, and the development of search-friendly legal content.

• Coordinate and execute email marketing and digital campaigns designed to nurture prospective clients and strengthen engagement with existing audiences.

• Create and coordinate digital and print marketing collateral, including brochures, advertisements, presentations, and branded materials.

• Monitor website, social media, email, and campaign performance using relevant analytics tools and provide recommendations for improving results.

• Conduct competitor and market research to identify trends, opportunities, and effective marketing approaches within the legal industry.

• Collaborate with lawyers, leadership, and other stakeholders to translate legal topics and services into clear, engaging, and client-friendly marketing content.

• Ensure marketing materials maintain brand consistency, professionalism, and appropriate standards for the legal services industry.

Qualifications & Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Minimum of 3 years of professional experience in digital marketing, content marketing, or a similar marketing role.

• Previous marketing experience within a law firm, legal services organization, or professional services environment is highly preferred.

• Strong copywriting and editing skills, with the ability to transform complex topics into accessible and persuasive client-facing content.

• Demonstrated experience with social media management, content calendars, email marketing, SEO, and digital marketing campaigns.

• Familiarity with tools such as Google Analytics, Google Ads, Meta Business Suite, LinkedIn, email marketing platforms, and content management systems is advantageous.

• Experience with Canva, Adobe Creative Suite, or similar design tools is preferred.

• Understanding of lead generation, conversion optimization, and marketing performance metrics.

• Excellent organizational and project management skills with the ability to manage multiple campaigns and deadlines.

• Strong attention to detail and the ability to maintain a professional and consistent brand voice.

• Ability to work independently and collaborate effectively with lawyers and remote teams.

Benefits

• 100% remote work

• Competitive compensation package

• Access to industry-leading design tools and technology

• Regular training and development opportunities to enhance creative and marketing skills

Join our dynamic team and play a critical role in driving the creative and marketing efforts of our client organizations. If you’re passionate about content creation and want to be a key player in shaping innovative marketing strategies, we encourage you to apply!

Note: Only candidates who make it to our shortlist will be contacted for further discussions.

Teams Squared is a proud equal opportunity employer. We value diversity and are consistently committed to creating an inclusive environment for all team members.