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Clearstart

Marketing Specialist - Digital Health/Healthcare Marketing

Posted 10 minutes ago
$70000 - $85000 per year
2-5 years experience
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AI Summary

The Marketing Specialist will execute multi-channel marketing strategies, including content, email, social, and sales enablement, while ensuring high-quality deliverables. They will collaborate with a multidisciplinary team to manage client projects, maintain brand standards, and optimize marketing performance.

Healthcare Marketing | Full-time W-2 | Remote, U.S. (Nashville or Chattanooga based preferred)

About Clearstart

Clearstart is a holistic marketing partner built for healthcare companies navigating critical inflection points.

Marketing is at the core of what we do. We bring senior strategy and hands-on execution together in one connected team - helping healthcare companies build momentum, generate demand, and turn strategy into action.

Because growth rarely happens in a marketing silo, we can also bring in expertise across positioning, brand, web, GTM strategy, sales infrastructure, and the broader commercial organization, solving for the bigger picture without requiring clients to manage a collection of disconnected partners.

We plug in based on what a company needs. Serving as an embedded marketing team, providing senior leadership and strategy, adding execution capacity, or leading focused initiatives like a brand repositioning or website transformation.

We partner with select digital health companies, PE-backed care platforms, healthcare organizations, and payers navigating growth and change. Having sat in the CMO, CRO, and COO seats ourselves, we understand the challenges firsthand - from entering new markets and accelerating demand to repositioning for growth and preparing for what’s next. We built Clearstart to be the team we always wished we had: senior operators working together, accountable to outcomes, and embedded enough to drive meaningful change.

The Opportunity

You know how to take a strategy, plan, or brief and turn it into polished marketing work that is ready to perform. At Clearstart, you will execute across a broad mix of channels, learn from senior healthcare marketers, and help clients move from good ideas to work that is actually in market.

Work in Healthcare and Digital Health

Clearstart helps B2B & B2B2C healthcare and digital health companies navigate critical growth and transformation points - from establishing market fit to scaling, expanding, and repositioning. You will support growth-stage and PE-backed clients working through long sales cycles, new markets, complex buyer journeys, and important growth milestones.

You will work in one industry, building deeper knowledge of healthcare audiences, buying cycles, and patterns across the portfolio instead of starting over with every new client.

A Team Around You

You will work within a multidisciplinary marketing team, alongside account leadership, strategy, coordination, creative, and senior healthcare expertise. You will receive strategic direction while still having the space to use your judgment, ask questions, and recommend a stronger way to execute.

You will not be expected to solve every challenge alone. You will be expected to own your work, communicate early when something is unclear or at risk, and collaborate with the right people to move it forward.

Help Improve How the Work Gets Done

Clearstart has an established delivery model, and there is room for you to make it better. As you learn what works across accounts, you will help strengthen templates, quality checks, channel best practices, and repeatable ways of working.

Your onboarding will include a structured ramp, a peer buddy, and regular feedback so you understand both the standard and the reasoning behind it.

About the Role

The Marketing Specialist is a hands-on marketing builder responsible for translating approved strategies, plans, briefs, and identified needs into high-quality execution across multiple channels. This role is for a well-rounded marketer who understands more than the tools. You should understand the audience, objective, and intended outcome behind the work; know how different tactics fit together; and be able to execute without needing every step spelled out. Depending on the initiative, you may receive a detailed brief or broader direction and guardrails, then develop the tactical approach and deliverables needed to bring it to life. You will own hands-on execution and QA, contribute tactical recommendations, and incorporate feedback through approved launch or publishing.

What You'll Own

  1. Marketing execution. Turn strategic direction and account priorities into polished, client-ready work.
    • Understand the objective, audience, message, and intended outcome before building.
    • Ask thoughtful questions and flag issues when direction conflicts with the strategy, timeline, audience, or scope.
    • Think beyond the immediate task by anticipating what else is needed to make the work successful.
  2. Execution across channels. Build and deliver marketing work across a varied client portfolio.
    • Content and thought leadership: draft, edit, repurpose, and publish content.
    • Organic social: create, schedule, and publish social content.
    • Email marketing: build, QA, and deploy campaigns, nurtures, and newsletters.
    • Integrated campaigns: build and execute coordinated components across channels.
    • Webinars, conferences, and events: support pre-event, live-event, and post-event execution.
    • Sales enablement and collateral: create and update presentations, one-pagers, templates, and related materials.
    • Customer and retention marketing: execute customer communications and supporting materials.
    • Website and creative assets: make approved content updates and coordinate web and creative production.
  3. Quality of your work. Own the accuracy, completeness, and readiness of everything you produce.
    • QA copy, links, formatting, functionality, targeting, setup, and other details before submitting work for review.
    • Ensure execution follows the approved direction and flag anything unclear, incomplete, or incorrect before it moves forward.
    • Apply feedback so the same issue does not have to be corrected repeatedly.
  4. Delivery and collaboration. Keep your work organized, visible, and moving across multiple clients and deadlines.
    • Manage assigned deliverables and communicate progress, dependencies, questions, and risks early.
    • Collaborate with account, strategy, coordination, creative, and specialist team members to move work from idea through launch.
    • Balance competing priorities without losing context, quality, or momentum.
  5. Optimization and best practices. Use performance and experience to make future execution stronger.
    • Monitor performance where relevant and apply learnings to future work.
    • Bring tactical recommendations, ideas, and channel best practices to account and strategy leads.
    • Stay current on healthcare marketing across B2B & B2B2C audiences.

How You'll Know You're Succeeding

  • Your work consistently reflects the approved strategy, audience, objective, and brief.
  • Account and strategy leads trust you to own the details, apply strong marketing execution best practices, and deliver high-quality work without needing ongoing coaching on the fundamentals of your craft.
  • Deliverables are polished, accurate, fully QA'd, and ready for client review or launch.
  • Work is completed on time, and questions, dependencies, or risks are communicated before they affect delivery.
  • You can independently move work from direction to completion while knowing when to ask, challenge, or escalate.
  • You apply feedback, performance insights, and best practices so your execution becomes stronger over time.

Who You Are

You are someone who:

  • Is a well-rounded marketer (marketing generalist) who understands how content, social, email, campaigns, events, sales enablement, customer marketing, and related tactics work together.
  • Enjoys hands-on execution and can turn strategy, a plan, a brief, or an identified need into high-quality work.
  • Uses sound marketing judgment rather than simply completing a task or operating a platform.
  • Is proactive and solutions-oriented, anticipates what is needed, troubleshoots issues, and knows when to escalate.
  • Has a high quality bar and notices the copy, link, formatting, targeting, and setup details that can make or break execution.
  • Can move among multiple clients, priorities, deadlines, and types of work without losing context or momentum.
  • Is curious, receptive to feedback, and motivated to keep improving the work and how it gets done.

What You Bring

  • 3-5+ years of marketing experience.
  • Healthcare, digital health, or health technology marketing experience; agency experience is preferred.
  • Hands-on experience across multiple B2B and B2B2C marketing channels, including content, social, email, campaigns, webinars and events, sales enablement, and related tactics.
  • Demonstrated experience independently executing marketing work from strategy, plan, brief, assignment, or identified need through completion.
  • Strong marketing technology fluency, with experience working directly in platforms such as HubSpot, Salesforce, CMS and web tools, email and social platforms, analytics and reporting tools, and other client systems.
  • Experience managing multiple deliverables, priorities, and deadlines simultaneously.
  • Strong attention to detail and experience independently QAing marketing work.

You'll Probably Recognize Yourself Here

  • You receive a marketing initiative/plan and immediately think beyond the requested tactic to the audience, channel, CTA, dependencies, and details needed to make it work.
  • You enjoy building the work, but you also want to understand why it matters and how it supports the larger strategy.
  • You catch the missing audience segment, unclear direction, or inconsistent message before the work reaches the client.
  • When you do not know the answer, you clarify the need, determine the right next step, and find the information or person who can help.
  • Bonus: you have worked with growth-stage, PE-backed, provider, payer, or digital health companies.

Why Join Clearstart?

What We Offer

Base salary

$70,000-$85,000 per year, based on experience

Employment

Full-time W-2

Location

Remote, U.S.; Nashville or Chattanooga based preferred

  • A 30/60/90-day ramp with COO & Account Director, a peer buddy, training on how Clearstart works, and regular feedback.
  • Clear decision rights and clear expectations for what strong performance looks like.
  • PTO: Unlimited PTO and paid company holidays.
  • 401(k) plan: A 401(k) match of up to 3.5% after you have been with the company for one year.
  • TextCare: Employer-sponsored virtual concierge medicine service, TextCare, access for you and your household.
  • Laptop: A company-provided MacBook laptop.
  • Paid Leave: Paid maternity and bereavement leave to support employees through important life events.
  • Profit-sharing program: After one year of full-time employment, employees are eligible for annual profit-sharing contributions based on company seniority, KPI performance, and annual performance reviews.

Our Core Values

  • Lead, Don’t Follow: Build trust-based relationships and leverage expertise to confidently guide team members and clients toward success.
  • No Egos Allowed: Work collaboratively without pretense, stepping up to support one another and deliver innovative solutions together.
  • Really Freaking Care: Pursue every effort with a relentless commitment to excellence so that clients and colleagues thrive.
  • Adapt and Overcome: Embrace change with agility to navigate challenges and unlock new opportunities for growth.
  • Creativity Over Complacency: Approach every client and strategy with a fresh perspective, avoiding routine methods in favor of creative innovation.

The Interview Process

  • Apply. Send your resume and a short note using the instructions below.
  • 5-Min Video Interview: Submit a 5-minute video answering a few questions to see if we’d be a good fit.
  • Meet CEO and COO. Talk through marketing work you have executed, how you turn direction into deliverables, and what you want next.
  • Complete a practical assignment. Work through a healthcare marketing execution scenario designed to show how you interpret direction, build the work, and QA the details.
  • Meet the team. Talk with 1 or 2 future teammates about how you collaborate, manage shared work, and maintain quality working with multiple clients at one time.
  • Walk us through your work. Review the assignment with CEO and COO. We will ask about your choices, what you would validate before launch, and how you would incorporate feedback. If both sides want to move forward, we will discuss an offer and start date.

Apply

Apply through this posting. Include your resume and a short note covering:

  1. Do you have at least 3 years of hands-on marketing experience executing across multiple channels, such as content, email, social media, campaigns, webinars, or events? Select Yes or No.
  2. Are you based in the United States and able to be online from 9:00 am to 5:00 pm Eastern Time? Select Yes or No.
  3. Have you worked in a marketing role supporting healthcare or digital health companies, either at an agency or on an in-house team? Select Yes or No.

P.S. from Ashley (Founder & CEO)

I don't want to hire quickly just to get someone in the door. I've done that before, and it cost us. This work matters too much.

Our clients usually come to us because something is messy. The pipeline stalled, the team isn't aligned, or the plan looked good on paper and isn't moving. That's why they hired us.

I need a well-rounded, hands-on marketer who can understand the goal, identify what is needed to execute well, and turn direction into polished marketing work. You will bring ideas, recommend tactical approaches, and catch the details that make the work successful.

You will use your marketing judgment without needing every step spelled out, own the quality of your work, and communicate questions or risks early. You will know when to move forward within approved direction and when to involve your Account Director in decisions about strategy, scope, budget, or delivery commitments. You will care about the client, the team, and the work at the same time.

If that sounds like the work you already do, we’d like to meet you.

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