Marketing Partner — Social, Content & Outbound

 Posted 9 hours ago
  
 Canada
  
2-5 years experience
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AI Summary

Own and execute the company's voice across LinkedIn, social media, and the corporate blog. Develop and run outbound campaigns to target fintech, bank, and telco leaders to drive engagement and conversion.

Marketing Partner — Social, Content & Outbound

Contract / Casual  |  Remote  |  Anywhere in Canada

About Walnut

Walnut is Canada's leading embedded insurance platform. We help fintechs, banks, telecoms, and lenders launch insurance products inside their own experiences in 90 days — versus the 9+ months it takes going direct to a carrier. We're trusted by partners like BMO, TELUS, Wealthsimple, Securian, and VIVA Finance, and we're growing fast across Canada and the US.

The Opportunity

We're growing faster than we can run our own marketing — and we'd rather hand it to someone who's better at this than we are.

We're looking for a sharp, self-directed marketer to own the channels that carry Walnut's voice: LinkedIn, social, our blog, and outbound campaigns to partners and customers. This is a casual, contract role with real ownership and a flexible schedule. You bring the playbook; we'll get out of your way.

What You'll Own

  • Social & LinkedIn — Take us from “we post sometimes” to a point of view people follow. Own the calendar, the voice, and the cadence.

  • Content & blog — Turn what we know about embedded insurance into content that fintech, bank, and telco leaders actually want to read.

  • Outbound campaigns — Build and run campaigns that land with the right audiences — sequencing, copy, targeting, and measurement.

  • Partner & customer engagement — Drive real two-way engagement across channels — conversations and follow-through, not just broadcasts.

  • The strategy itself — We want your instincts and your judgment, not our instructions repeated back to us.

How You'll Work

  • Fully remote, anywhere in Canada

  • Casual / contract, on a flexible, self-directed schedule

  • Working closely with our COO and leadership team

  • AI-native: use the best tools to move fast and punch above your weight

What We're Looking For

  • A marketer who leads in this space — ahead of where we are, not waiting to be briefed.

  • A proven track record on B2B social, content, and outbound — and the portfolio to prove it (required).

  • Strong instincts for voice and storytelling — you make complex topics land simply.

  • End-to-end ownership — comfortable running execution yourself on a flexible schedule.

  • Curiosity - wants to learn the latest tools, curious about how to iterate and drive conversion.

  • Based anywhere in Canada.

Nice to Have

  • Fintech, financial services, insurance, or B2B SaaS experience

  • Marketing automation / CDP fluency (HubSpot, Customer.io, Iterable, Braze)

  • Technical background, being able to understand SQL, use of APIs

  • An existing audience or network in Canadian fintech or financial services

How to Apply

Send your portfolio, your social media profiles, your linkedin experience, or a few examples you're proud of — work that speaks for itself says more than a cover letter ever will. Append this to your resume and profile showcasing your experience.

If you are talented, even if you don’t have traditional experience - please apply. This is an evolving space and students, new to the industry, and non-traditional talent is more than welcome!

Rate based on experience and scope. We're open to weekly hours that fit the right person.


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