Marketing Manager, Growth Marketing
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AI Summary
The Marketing Manager will lead marketing strategy and execution for specific business verticals to drive user adoption, engagement, and revenue. This involves developing integrated campaigns across multiple channels and partnering with cross-functional teams to optimize business performance.
About the Role:
Fetch is looking for a Marketing Manager, Growth Marketing to help drive growth across our expanding ecosystem of products and experiences. In this role, you'll serve as the dedicated marketing lead for one or more business verticals, owning marketing strategy, campaign execution, and business performance initiatives that drive user adoption, engagement, retention, and revenue.
You'll operate at the intersection of product marketing, growth marketing, lifecycle, and brand strategy, bringing integrated campaigns to life and helping connect users to the products and experiences that make up the Fetch ecosystem.
As part of the Growth Marketing team, you'll partner closely with Product, Growth, Brand Experience, Lifecycle, Design, and Analytics teams to execute high-impact initiatives and deliver measurable business results. You'll help strengthen how we plan, launch, measure, and optimize marketing efforts across Fetch's growing portfolio of products.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities:
- Own marketing strategy and execution for one or more business verticals, serving as the primary marketing partner to business, product, and growth stakeholders.
- Act as the subject matter expert for your assigned vertical(s), developing a deep understanding of customer behavior, business performance, competitive dynamics, and growth opportunities.
- Develop integrated marketing campaigns spanning lifecycle, paid, organic, in-app, and brand channels.
- Translate business priorities into measurable marketing initiatives tied to user adoption, engagement, retention, and revenue growth.
- Build messaging frameworks and campaign narratives that communicate product value and drive user action.
- Partner with Product, Growth, Brand Experience, Lifecycle, Creative, and Analytics teams to bring campaigns to market.
- Manage campaign timelines, stakeholder communication, and cross-functional execution to ensure successful delivery.
- Design and execute testing strategies across messaging, placements, audience targeting, offers, and campaign structure.
- Analyze campaign and business performance data to identify insights, opportunities, and optimization plans.
- Identify opportunities to improve campaign performance through testing, experimentation, and data-driven decision-making.
- Support the development of marketing processes, best practices, and operational efficiencies across the team.
- Leverage AI tools, automation, and marketing technology platforms to improve marketing effectiveness and execution speed.
- Contribute to a culture of collaboration, experimentation, accountability, and continuous improvement.
Minimum Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 5+ years of experience in product marketing, growth marketing, lifecycle marketing, brand marketing, or related marketing roles.
- Proven experience managing integrated marketing campaigns from strategy through execution and measurement.
- Demonstrated ability to drive measurable business outcomes through marketing initiatives.
- Experience partnering cross-functionally with Product, Growth, Creative, Analytics, and Business stakeholders.
- Strong communication, stakeholder management, and organizational skills.
- Strong analytical mindset with the ability to use data and experimentation to inform decision-making.
- Experience working in fast-paced, high-growth environments.
- Familiarity with lifecycle platforms, CRM systems, analytics tools, project management systems, and marketing automation platforms.
- Comfort leveraging AI tools and workflow automation to improve marketing efficiency and campaign execution.
Compensation:
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $110,684-$130,217. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
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