Marketing Manager: Thanks for Visiting

Serv, a global executive recruitment partner, is hiring on behalf of our client, Thanks for Visiting, for a Marketing Manager.

Join the Team:

Thanks for Visiting helps short-term rental hosts stop guessing and run their properties like real businesses through education, coaching, and proven systems. The team is passionate about helping their community achieve meaningful results while fostering a collaborative, high-performing culture. This is an exciting opportunity to make a significant impact by taking ownership of the company's marketing strategy, building scalable systems, and driving measurable business growth.

Today, Thanks for Visiting supports a community of more than 100,000 hosts through an ecosystem that includes 34,000+ YouTube subscribers, more than 3 million podcast downloads, an email community of over 18,000 subscribers, and a proven product ladder designed to convert customers through every stage of their journey.

To learn more please visit: https://thanksforvisiting.com/

Position Responsibilities:

If you are a marketing leader who thrives on building systems, testing new ideas, and creating measurable business impact, this is an opportunity to take ownership of a growing brand's marketing function. This is not a strategist who hands work off to others. Alongside the product team, you will help build the plan and execute it. You will partner closely with leadership to strengthen lead generation, optimize customer journeys, improve conversion throughout the funnel, and lead external marketing partners while remaining hands-on in execution. Reports to the Chief Operations Officer and VP of Product, with a weekly working cadence.

Role Mission

Make sure the right hosts find us, trust us quickly, and buy by owning the infrastructure that makes that happen, including funnels, email marketing, paid channels, opt-ins, and reporting dashboards.

This role includes:

• Own and lead the company's marketing strategy across lead generation, email marketing, funnels, and conversion optimization.
• Develop and continuously test high-performing marketing hooks, messaging, and copy that attracts the ideal customer.
• Build, optimize, and own email segmentation, automation, and customer journeys.
• Analyze marketing performance and proactively recommend improvements based on data and testing.
• Lead and manage external marketing partners, including paid advertising, Instagram execution, website vendors, and other contractors.
• Partner closely with leadership on YouTube and podcast marketing initiatives while prioritizing performance marketing improvements.
• Optimize landing pages, sales pages, and funnel performance to improve conversion rates.
• Build scalable marketing systems and processes that support long-term growth.
• Stay current on marketing trends, consumer behavior, and emerging best practices while rapidly testing new ideas.
• Leverage AI responsibly to improve efficiency while ensuring all strategy, creativity, and final work reflects original human thinking.
• Roll up your sleeves and execute alongside the team rather than operating solely at a strategic level.
• Present recommendations, insights, and performance updates to leadership with confidence and ownership.
• Complete a full audit of the existing marketing funnel within the first 60 days and deliver a written strategy with an execution roadmap.
• Own the marketing performance dashboard, ensuring every funnel, opt-in, and conversion path is tracked and reported weekly.
• Drive email list growth through thoughtful audience segmentation while monitoring list health, including open rates, click rates, and unsubscribe trends.
• Own the low-ticket customer acquisition funnel, including sales pages, order bumps, upsell sequencing, and ongoing optimization.
• Serve as the internal owner of the paid advertising agency relationship, ensuring accountability, communication, and measurable performance.
• Connect YouTube, podcast, social media, and other organic content into a cohesive customer journey with clear conversion pathways.

Qualifications

• Proven experience leading marketing strategy while remaining hands-on in execution.
• Strong copywriting skills with demonstrated success creating compelling hooks and messaging.
• Experience building and optimizing marketing funnels and email marketing systems.
• Strong understanding of customer journey mapping, segmentation, and conversion optimization.
• Experience managing external vendors, contractors, or agency partners.
• Comfortable operating in a fast-paced, entrepreneurial environment with changing priorities.
• Strong analytical mindset with a passion for experimentation and continuous improvement.
• Experience using AI tools to improve efficiency while maintaining originality and strategic thinking.
• Highly organized with strong project management and communication skills.
• Leadership experience or a desire to grow into a larger marketing leadership role.

How We'll Know It's Working (First Six Months)

• Complete a comprehensive funnel audit with a documented prioritization and execution plan.
• Deliver measurable conversion improvements across at least one major marketing funnel.
• Launch and maintain a marketing dashboard that leadership reviews weekly.
• Achieve positive email list growth while improving engagement and overall list health.
• Establish a productive, accountable working relationship with the paid advertising agency.
• Successfully support one complete Bootcamp launch and provide a written post-launch review with recommendations.

Our Ideal Teammate Is Someone Who:

• Documents everything without being asked because work nobody can see might as well not have happened.
• Shows up with a hypothesis, not an apology.
• Is not precious about what they build. If something is not working, they are quick to acknowledge it, improve it, and move forward.
• Thinks strategically while also enjoying hands-on execution.
• Takes ownership and continuously looks for opportunities to improve systems and performance.
• Communicates with clarity and confidence.
• Is highly organized and dependable.
• Embraces learning, feedback, and continuous growth.
• Enjoys collaborating with a close-knit, relationship-focused team.
• Looks forward to participating in team offsites and building strong connections with colleagues.

Location: Remote

Salary: Starting at $120,000 base salary

Benefits:

• Medical, dental, and vision insurance
• Performance bonus opportunities after the first 90 days
• Approved continuing education reimbursement of up to 80%