Marketing Manager - LEAP East - Freelance Position

Company Description

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

Job Description

LEAP East is brought to you by the team behind LEAP, the world’s fastest-growing technology platform.

Situated in Hong Kong, in one of the world's primary financial centers, LEAP East offers an unmatched vantage point into the future of technology and trade. Backed by key government authorities and institutional partners, the event provides a high-octane launchpad for global leaders, enterprises, and scaleups looking to drive innovation and expand across Asia, the Middle East, and worldwide.

This Marketing Manager role is responsible for designing and delivering critical aspects of the marketing strategy for LEAP East, to achieve commercial objectives and revenue targets.  

KEY RESPONSIBILITIES: 

• Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns. 
• Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates. 
• Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities. 
• Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns. 
• Work with our supporting agencies to develop the strategy and setup of all paid campaigns. 
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports. 
• Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns. 
• Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets. 
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. 
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. 
• Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s). 

LEADERSHIP 

• Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy. 
• Line manages digital marketer/s in order to successfully implement campaign strategies. 
• Provide guidance, feedback and inspiration to line reports. 

ANALYSIS & INSIGHT 

• Monitor campaign performances by producing relevant and timely reports. 
• Recommend changes to campaign execution based on data insights. 
• Identify trends and insights, and optimize spend and performance based on the insights. 
• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities. 

PLANNING & CAMPAIGN MANAGEMENT 

• Work with the marketing team to plan marketing campaigns to meet strategic objectives – visitor attendance, exhibitor acquisition. 
• Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers). 
• Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date. 

MARKETING EXECUTION 

• Work with marketers to identify the target universe and key segments within the target universe 
• Assist with the development of personas, value propositions and messaging for each of the key segments for each product 
• Ensure that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel 
• Significant experience in a digital marketing role to manager level 
• Experience in using Eloqua, Adobe Analytics and Adobe Target 
• Analytical and questioning mindset 
• Solid experience of A/B web and email testing 
• PPC and SEO experience 
• Excellent time keeper, with ability to juggle multiple projects 
• Self-motivating with strong ability to work both on independent projects and projects involving many stakeholders 
• Proven experience of hitting digital channel KPIs 
• Passion for digital marketing 
• Ability to communicate ideas clearly, effectively and persuasively 
• Database development and growth including segmentation and personalisation 
• Deadline and target driven 
• Excellent verbal and written communication skills 

Qualifications

• Proven experience as Marketing Manager, in events, advertising or agencies   
• Experience working on APAC market campaigns 
• Bachelor’s Degree or equivalent experience  

Background Knowledge, Skills & Experience:  

• Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing. 
• Database development and growth including segmentation / advanced targeting. 
• Building relationships with partners and stakeholders. 
• Analytical and questioning mindset. 
• Significant exposure to design and print suppliers / agencies. 
• Strong copywriting skills. 
• Deadline and target driven. 
• Experience of working in a pressurised environment. 
• Excellent verbal and written communication skills. In Both English & Arabic  
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel. 
• Technology savvy. Able to quickly adopt and work with new technology solutions. 

Desirable: 

• Experience of using marketing automation technology (preferably Eloqua). 
• Experience of working with CMS platforms (but coding knowledge not required). 
• Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis. 
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others). 
• Formal business/marketing higher education qualification. 
• Experience using Eloqua and/or Adobe Experience Manager. 

Additional Information

Please note this is a temporary freelance contract. It can be performed remotely. We are not able to provide relocation or sponsorship support with the position. 

We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.