Marketing Manager - Italy (gn)

Start: Immediately | Level: Intermediate | Location: Italy (remote) | Working hours: Fulltime (40h/week)

About the Role 

Your mission

• Develop and execute the Italian brand and marketing strategy by aligning global direction with local consumer insights
• Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant channels
• Help define the local product portfolio focus based on market needs and opportunities
• Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience
• Manage agencies to ensure timely, high-quality campaign execution
• Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement
• Collaborate cross-functionally to deliver a consistent and engaging brand experience across all D2C and retail channels
• Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence online and in-store
• Act as the brand guardian for Italy, ensuring consistency in tone, messaging, and visual identity
• Partner with local Commercial teams and other stakeholders to align marketing with market goals
• Monitor competitors, trends, and new market opportunities and derive actionable plan

Your experience & skills

• 4–6 years of experience as a Brand or Marketing Manager in consumer goods within FMCG, responsible for 50m+ revenue
• Strong expertise in brand building and integrated campaigns including mass media, influencers, and retail media within the Italian market
• Hands-on experience in D2C environments, social media (Meta, TikTok), retail media, and shopper marketing
• Ability to build impactful and consistent digital consumer journeys
• Strong hands-on project management and cross-functional collaboration skills
• Strategic, creative, and data-driven mindset with confidence in using digital marketing tools
• Fluent in English and Italian (both written and spoken)

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• Workation
• 28 days vacation/year
• Attractive employee discounts

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn!
We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!