Position Overview

Key Responsibilities

Campaign Execution and Content

• Manage the assigned marketing calendar, coordinating deliverables, approvals, dependencies, and deadlines across recurring campaigns and projects.
• Write, edit, build, and schedule email campaigns and newsletters; verify audience segments, links, formatting, and approved messaging before launch.
• Coordinate social media content and scheduling, maintain brand consistency, and adapt approved content and templates for national and local use.
• Prepare franchise communications and marketing resources that explain programs, tools, and next steps clearly to advisors.

Franchise Support and Project Coordination

• Respond to franchisee marketing questions, guide users to approved resources, and coordinate resolution of platform or campaign issues with the appropriate team or vendor.
• Coordinate creative briefs, asset requests, feedback, and delivery with internal stakeholders, designers, and agency partners.
• Keep project status and documentation current; flag risks, missed dependencies, and competing priorities early to the Marketing Director.

Reporting and Program Continuity

• Compile recurring campaign reports, monitor available engagement and conversion metrics, and recommend practical improvements based on results.
• Support scheduled marketing calls or training through communications, presentation materials, and follow-up resources as assigned.
• Maintain organized campaign files, calendars, and process notes, and provide a clear transition handoff at the end of the assignment.

Required Qualifications

• At least four years of relevant marketing experience, including independent ownership of recurring campaigns and deliverables.
• Hands-on email marketing experience with campaign creation, segmentation, quality assurance, scheduling, and performance reporting.
• Strong copywriting, editing, and proofreading skills, with the ability to adapt messaging for business partners and consumer audiences.
• Demonstrated ability to manage multiple deadlines, coordinate stakeholders and vendors, and communicate directly with clients or local business owners.
• Experience using social media publishing tools, CRM or contact management systems, and spreadsheets to support execution and reporting.
• Ability to learn established processes quickly, exercise judgment, and maintain reliable communication throughout the assignment.
• Ability to meet the assignment's anticipated duration, agreed availability requirements, and scheduled deliverables.

Preferred Qualifications

• Experience supporting a franchise network, multi-location business, or agency portfolio with multiple stakeholders.
• Familiarity with Constant Contact, SOCi, IQ CRM, and Canva, or comparable platforms.
• Experience in senior care, healthcare services, or another service business with both referral partner and consumer audiences.
• Prior success in temporary coverage assignments or roles requiring a rapid onboarding period.

Working Relationships and Scope

What Success Looks Like

• Assigned campaigns and communications are delivered accurately and on schedule, following established approval processes.
• Franchisee requests receive timely, clear responses, with issues tracked through resolution or escalation.
• The Marketing Director has clear visibility into priorities, progress, performance, and risks.
• Programs remain organized and documented, supporting continuity during the coverage period and a smooth handoff afterward.