Marketing Manager

ABOUT KOLSQUARE

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Kolsquare is the leading Influencer Marketing software solution in Europe, trusted by marketing professionals to manage KOL (Key Opinion Leader, also known as influencer) marketing campaigns. Our platform is designed to optimize brand communication strategies, addressing the challenges of the digital era.

With Kolsquare, professionals can seamlessly identify the most suitable KOL profiles, manage their campaigns from start to finish, and analyze their results and performance metrics.

Kolsquare leverages cutting-edge Big Data, AI, and Machine Learning technologies to empower hundreds of clients—including Coca-Cola, Danone, Publicis, Orange, Sézane, and Decathlon. We help brands forge meaningful partnerships with over 3 million KOLs who have 5,000+ followers across 180 countries on platforms like Instagram, TikTok, Twitter (now X), Facebook, Snap, and YouTube.

In 2024, Kolsquare became part of the team.blue group, one of Europe’s largest private tech companies. This partnership amplifies our commitment to innovation, excellence, and our continued trajectory of exceptional, profitable growth.

KOLSQUARE MISSION
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Kolsquare is proud to be a Benefit Corporation, certified B-Corp in 2024.

Our mission is to help you realize your full potential while making a positive impact on the world.

Influencer Marketing is hailed as a revolutionary $30B industry that has transformed the media and digital landscape. It is both a goldmine of opportunity and a field surrounded by myths and uncertainties. While everyone acknowledges its impact on brand awareness and customer acquisition, not everyone knows how to harness its potential effectively.

At Kolsquare, we believe wholeheartedly in the power of this new media. We see it as the most impactful way for ideas, individuals, and organizations to grow and achieve their greatest potential. Furthermore, we believe it is an incredible tool to create meaningful, positive change for a better world.

Our mission is simple : to make the power of KOL Marketing accessible to all.

KOLSQUARE CULTURE & VALUES
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• Deliver WOW

• Be Responsible in your actions

• Pursue Growth & Learning

• Be passionate and determined

• Share your Power, Knowledge & Wealth

• Build Authentic relationships

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

📌 More info about culture here in our Culture Book.

YOUR ROLE
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Reporting to the Kolsquare CMO and Kreators by Kolsquare COO, you will own the new Kreators by Kolsquare business line marketing strategy, building and executing high-impact initiatives that drive awareness, credibility, and user acquisition for creators. You will work closely with the Kolsquare central marketing team (growth, digital, content, brand, field, product marketing) and the product team to define acquisition strategy, create the right marketing materials, and ensure this new business line turns Kreatorsby Kolsquare into a clear value proposition and successful business.

Your role will require a mix of strategy, hands-on execution, and cross-functional collaboration to position Kreators by Kolsquare as the solution that professional content creators need.

Your Key responsibilities

• Lead marketing for Kolsquare’s first B2C product line from strategy to execution

• Build the brand and its core messaging and positioning so that it becomes the go-to app for creators

• Build the user acquisition strategy across all markets that Kolsquare operates in (France, Germany, Italy, UK, Spain, Benelux, Nordics) and beyond for this new B2C environment

• Build, plan and execute on the marketing plan with a PLG led model approach (landing pages, app store optimization, paid social, creator partnerships, email, referral…).

• Partner with the Kolsquare marketing central team (Brand, Communication, Content, Growth) and in country field marketing team members to deliver on business results

• Collaborate with the product team, deliver market insights to support product innovation

• Define and implement lead generation campaigns, including content marketing, SEO/GEO and paid social

• Define and implement KPI’s to measure impact and optimize for lead conversion rates by channel

• Own Kreators by Kolsquare website (structure, UX, SEO, conversion) and build it to be the backbone of the user acquisition strategy

• Analyzing the performance of marketing operations, identify key insights, recommend and implement actionable improvements.

• Build relevant content for SEO, GEO applicable for this target audience

• Report on plan, performance, progress to business line leader and CMO

• Engage with influencer communities & ambassadors to create advocacy and strengthen Kreators by Kolsquare’s reputation.

YOUR PROFILE
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Must-haves 🫵

• 5+ years of experience as a marketing generalist in a B2C environment ideally in Influencer Marketing or SaaS Martech.

• A deep understanding influencer marketing & media landscape

• Fluent level of English

• Strategic thinker and hands-on executor, ready to own and scale Kreators by Kolsquare’s presence in Europe

• Commercially driven and know how to generate demand in B2C with a PLG approach

• Experience in creating appealing marketing materials (blogs, videos, email sequences…).

• Demonstrated experience in B2C demand generation activities

• Structured and methodical in your approach to building and testing

• Collaborative with your peers and comfortable working across hierarchy

Nice-to-haves ✌️

• An entrepreneurial spirit and operating in unknown territory stimulates you

• A self-starter, you thrive in a fast-moving, international environment

• Additional European language is a plus (French, Spanish, German, Italian)

WHAT WE OFFER?
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• You can be based anywhere in Europe.

• Full flexibility: full remote work with European hubs and 400+ coworking spaces worldwide).

• Monthly and quarterly highlights in person to get together with other Kolsquarians for great team building events.

• A package linked to the market that will not be based on your location.

• The stability and resources of a profitable group, with the agility of a scale-up.

• Continuous training opportunities and career development support

THE RECRUITMENT PROCESS
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1. Intro call with Agathe, our talent acquisition Manager

2. Interview with Peggy, CMO

3. Interview with Oriol, Product Manager Kreators by Kolsquare

4. Case study with Peggy and Oriol

5. Coaching interview with Julia, Kolsquare coach

6. Final interview with Quentin, our CEO