Marketing Manager

🧡 Coverflex

Coverflex started with a simple observation: work changed, but compensation didn’t.

A few founders looked at how people were being paid across Europe — rigid salary structures, fragmented benefits, systems that were complex for HR and often meaningless for employees — and realized the model simply hadn’t kept up with modern work.

So we decided to rebuild it.

What began in Portugal as a small team trying to fix a broken compensation system quickly grew into one of the most ambitious compensation platforms in Southern Europe. Today, thousands of companies use Coverflex to manage benefits, meal allowance, insurance, and flexible compensation through a single platform.

But what makes Coverflex special isn’t just the product — it’s how we build.

We’re a team of people who like solving hard problems, moving fast, and taking real ownership. We care about clarity, autonomy, and impact. Titles matter less than outcomes, and good ideas can come from anywhere.

Now we’re entering our next chapter.

After building strong traction in Portugal, Spain, and Italy, we’re expanding into Germany — one of Europe’s most sophisticated and complex compensation markets.

Launching a new country at Coverflex isn’t about “copy-pasting” what already exists. It’s about building again — understanding the market, challenging old assumptions, and creating something that truly works for local companies and employees.

If you join at this stage, you won’t just be joining a company.

You’ll be helping build the next chapter of it.

⚙️ TL;DR (The Essentials)

Role: Marketing Manager
Seniority Level: Intermediate
Type: Individual Contributor
Languages: English (main) / German (C2/native)
Main Tools: HubSpot, Webflow, Notion, Figma, Analytics tools, Claude
Location: Remote (Germany)
Compensation:

• Base Salary: €50.000 - €65.000

• Equity: Yes – Stock Options under our Equity Incentive Plan

• Benefits: you can check them below (at the end of the page)

• Contract Type: Permanent

💥 Your Impact

You’ll build Coverflex’s marketing presence in Germany from zero — brand, content, and organic pipeline.

Your mission is to establish credibility, generate demand, and support market entry in one of our most strategic and complex markets.

You’ll know you’re successful when, after 90 days, you’ve:

• Delivered German market launch readiness (website, content, sales materials)

• Established initial brand presence (PR, community, events)

• Started generating inbound pipeline from organic channels

How we’ll measure success:

Main KPI 1: Market launch readiness (website, SEO, content, events)
Main KPI 2: Brand presence in Germany (PR placements, community visibility)
Main KPI 3: Organic pipeline generation (MQLs, SQLs, attribution to content/SEO)

⚡ Reality Check - What Makes This Role Hard

Let’s be real, this is a 0→1 market-building role in a complex environment.

Here’s what makes it challenging:

• You’re starting from zero: no brand, no SEO, no media relationships

• Germany is a high-trust, high-complexity market with strong regulatory context

• Buyers are methodical and sceptical — credibility takes time to build

• You’ll need to balance local ownership with global alignment

• You’ll operate with high autonomy, but still be accountable for outcomes

👤 You

Must-haves (evidence, not years)

• Native or fully fluent German, with professional English

• 5+ years in B2B marketing (SaaS, HR tech, or fintech preferred)

• Proven experience working in the German market

• Strong writing skills in German (native-level storytelling, not translation)

• Experience owning organic channels end-to-end (SEO, content, PR, events)

• Website management experience (content, landing pages, analytics)

• Ability to move between strategy and execution

• Proficient with AI tools in daily workflows

Nice-to-have

• Knowledge of the German benefits landscape (e.g. Sachbezug, bAV, etc.)

• Familiarity with HR tools ecosystem (e.g. DATEV, Personio)

• Experience launching a brand or market from scratch

• Existing network in German HR / Finance communities

• Experience with Webflow or similar CMS

🧬 Your DNA

• Builder mindset: you’re energised by starting from zero.

• Locally sharp: you deeply understand how German buyers think and what builds trust.

• Outcome-driven: you think in pipeline, not just content output.

• High ownership: you set priorities and move without waiting for direction.

• Execution-focused: you move fast, without compromising quality.

• AI-native: you use AI as a core tool to think, create, and ship faster.

You’ll probably find this frustrating if…

• You prefer optimising existing systems instead of building new ones

• You need fully defined processes before starting

• You focus on activity (content, posts) instead of outcomes

• You treat localisation as translation instead of adaptation

• You work in isolation and avoid cross-functional collaboration

• You’re sceptical about adopting AI tools

👥 Manager & Team

Meet Your Manager

Hiring Manager: Miguel Fraga — Global Head of Marketing
Location: Portugal
LinkedIn Profile: https://www.linkedin.com/in/miguelptfraga/

Profile Snapshot:

• Energy: structured, straightforward, focused on clarity and driven by results

• Communication: direct, context-driven, primarily through Slack, with clear briefs and short alignment touchpoints

• Feedback Style: transparent, sincere and constructive

How to work with me - in the Manager's own words:

I value ownership, transparency, and clarity. I expect people to ask the right questions, share the full context without sugarcoating, and move confidently between strategy and execution. Bring me your thinking, your reasoning, and what you need to move faster. I stay close to information because context matters, but I do not micromanage. I give autonomy and expect accountability. I also value structure and organisation, the ability to operate with clear priorities, maintain focus, and keep information tidy and accessible. This is key to moving quickly together. I challenge through questions and work with you to remove blockers. My goal is to set you up for maximum impact and meaningful results. If you take ownership, work in an organised and proactive way, communicate openly, and thrive in an environment where clarity and honesty are the default, we will work well together.

Your Team

You’ll work day-to-day with:

• Miguel Fraga

• Head of Marketing (Germany) - your future manager

• Growth Marketing Manager (Germany)

Key Stakeholders:

• Max Feider (Head of International Expansion)

• Pedro Costa (Global Head of Growth)

• Nelson Ferreira (Growth Expansion Manager)

• Product

• Sales

• Customer Success

💜 Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree.
We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.

Assessment fairness:
We anchor on evidence of outcomes (what you shipped, moved, or influenced).
We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time  (we won’t know your name, gender, or personal info until the interview stage).

📬 Application Clarity

No cover letter required.
Apply with your LinkedIn or your CV.
You may be asked a few short, relevant questions.

Total candidate time investment: ~3–5 hours end-to-end.

🧩 Hiring Stages (What to Expect, Why & How Long)

1. CV / LinkedIn Screen — Signal check vs must-haves
• Done by People + Hiring Manager.
• You’ll hear from us within 10 business days.

2. Role-Fit Questionnaire (async)
Purpose: capture signals your CV can’t (languages, tools, scenario judgement) and calibrate seniority.
Format: multiple choice +  short answers.
Accessibility: prefer a call? Tell us - we’ll swap for a short chat.

3. Hiring Manager Interview - Deep dive into your work • 45 min
Structured around outcomes, decisions, and collaboration.

4. People Interview - Allow us to know you! • 30 min
With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.

5. Case study - Let's peak into this role's challenges • 60 min
Exercises that represent potential challenges this role would have and how you'd approach them.

6. Marketing Management chat - Meet the CMO • 45 min

7. Final Conversation (CEO / C-Level) — Values, strategy, and your growth • 30 min

🤖 AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

• Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

• Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.

• ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

⏱️ Speed & Communication

• Decision: within 4 weeks of your application.

• Updates: weekly if the process runs longer.

• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).

• Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.