Marketing Coordinator

Position Overview:

The Marketing Coordinator plays a key role in supporting organizational visibility and growth through the execution of marketing 
initiatives across content, digital, and campaign channels. Working within the organization, the Coordinator contributes to content 
creation, website management, email marketing, social media, and event support, while also supporting search engine optimization 
(SEO) and broader content initiatives. This role ensures marketing strategies are effectively executed through collaboration with 
cross-functional teams to maintain consistent messaging and deliver coordinated initiatives. The Coordinator evaluates ongoing 
marketing efforts and identifies opportunities to improve efficiency and impact.

Primary Functions: 

• Content & Digital Execution
  • Develops and publishes blog and website content aligned with SEO strategy and broader content initiatives
  • Maintains and updates website content in WordPress to ensure accuracy, consistency, and optimization
  • Supports SEO efforts including keyword alignment, on-page optimization, and ongoing content improvements
• Campaign & Channel Support
  • Plans, creates, and schedules organic social media content across relevant platforms
  • Supports paid social media campaigns through asset preparation, audience targeting, and performance tracking
  • Executes email marketing campaigns in HubSpot, including segmentation, scheduling, and reporting
• Marketing Operations & Enablement
  • Assists in building and maintaining marketing automation workflows, including email sequences, lead nurturing, 
    and campaign triggers
  • Designs marketing assets such as flyers, social graphics, and promotional materials using Canva
  • Supports event marketing activities including promotional materials and post-event communications
  • Organizes and maintains marketing assets to ensure consistency and accessibility
• Performance & Optimization Support
  • Monitors and reports on performance metrics across content, email, and social campaigns
  • Identifies trends and supports recommendations to improve marketing effectiveness and efficiency
  • Leverages AI tools to support content development, campaign execution, and workflow efficiency
  • Collaborates with internal stakeholders to support ongoing marketing initiatives

Qualifications: 

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• 1-3 years of hands-on experience in marketing, communications, or content development.
• Strong writing, editing, and content creation skills with high attention to detail
• Experience supporting digital marketing initiatives across web, email, and social channels
• Understanding of SEO principles and content optimization practices
• Familiarity with marketing platforms such as CRM, email marketing tools, and social media management systems
• Ability to manage multiple priorities in a fast-paced, collaborative environment
• Experience using design tools (e.g., Canva) to support marketing asset development
• Exposure to marketing automation, campaign execution, and performance tracking
• Comfort using AI tools to support content creation and workflow efficiency
• Ability to interpret basic performance data and support continuous improvement of marketing efforts

Disclaimer: 

All promotions are subject to the manager's discretion and are contingent upon alignment with core values and the quality of 
service. The above statements are intended to describe the general nature and level of work being performed by individuals 
assigned to this position and should not be construed as an exhaustive list of all responsibilities, duties, and skills required. 
Employees may be required to perform duties outside of their normal responsibilities as needed. Adherence to U.S. Compliance’s 
core values, behaviors and competencies is expected throughout the duration of employment