Marketing Lead

About Metica

Metica is an AI-native growth platform built for mobile game studios. We help teams turn player-level data into smarter decisions across in-game monetisation, personalisation and user acquisition. Our technology works alongside existing game and ad-tech infrastructure to improve player value and advertising revenue without compromising the player experience. We partner with ambitious studios to help their games grow more efficiently and sustainably.

At Metica, we let game studios focus on making great games – while we take care of growing them. We're an AI-native growth partner for mobile games studios, unifying user acquisition and in-game monetisation so games grow without studios having to build that expertise in-house.

We're built by founders and an early team on their third venture together (previously built and exited to King and Apple), backed by Play Ventures, 13books Capital and Firstminute Capital. We're already working with some of the biggest names in mobile gaming, and are entering our scaling phase – which means real ownership for whoever joins us next.

Meet Your Hiring Manager

Hiring manager: Phil Mohr, CEO

The Role

Metica's product already outperforms the alternatives. The problem is that too few studios know it. As Marketing Manager, your job is to fix that. You'll build Metica's narrative, turn it into a steady flow of content and push it everywhere our audience pays attention. You'll also run our events programme from behind the scenes so the commercial team can focus on selling. You'll be measured on how consistently our message shows up, how much engagement it drives and the quality of the people we get in front of at events.

This is a fully remote role with no travel required. You'll coordinate events in markets like Turkey and Vietnam through local suppliers and on-the-ground staff. You'll work closely with sales, product and data science to source insights. You'll also work alongside our industry partners, who lead on PR, podcasts and senior-level access.

You Will

• Develop Metica's narrative from every angle - product, machine learning and market. Turn how SmartFloors, UA Funding and the broader Uplift suite work into a story studios understand and remember.

• Turn insights into content, continuously. Pull nuggets from sales calls, product releases and data science work. Convert them into thought leadership, case studies, short-form posts, video and newsletters. One insight becomes ten pieces. Use AI to move faster without dropping quality.

• Push the message across every channel we own and earn. Own the website, LinkedIn and all Metica profiles, plus email and newsletter. Place content in third-party environments such as partner channels, industry media and communities. Track what lands and double down on it.

• Run events end to end, remotely. Cover everything from target guest lists, invites and outreach to side events, venues, padel court bookings, catering and local suppliers. Coordinate on-the-ground staff and hand sales a clean attendee list and follow-up plan.

• Equip sales with materials that close faster - decks, one-pagers, case studies and sequences.

• Own internal team events and the moments that keep a remote team connected.

You Need

• The "Builder-Storyteller" - you find the story, write it and ship it yourself. You don't wait for a brief.

• High agency - you chase people for input, keep the content engine running and never treat one case study as a campaign.

• Translate complexity - you can sit with a data scientist, understand what a model does and explain why a studio should care. Mobile gaming or ad-tech knowledge is a plus, not a must.

• A proven events operator - you've run events from planning to follow-up, managed vendors and budgets and kept the details tight across time zones.

• AI-native - LLMs and AI tools are already part of how you research, write and produce.

• 3-5 years in B2B marketing, content or events, ideally at a startup, with a portfolio of work you created and shipped yourself.

• Turkish, Vietnamese or another language from our markets, or video and design skills, is a plus.