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AI Summary
As the first marketing hire, you will define the brand and messaging for Responsiv, shaping how the company is perceived in the market. You will also be responsible for demand generation, ensuring measurable outcomes in marketing qualified leads and opportunities.
Responsiv Overview
Responsiv is at the forefront of the legal AI revolution. The legal industry—historically slow to embrace technological change—stands on the cusp of unprecedented transformation, and we're leading the charge. As AI reshapes how legal work gets done, we're building the tools that will define this new era.
Backed by Greylock and OnDean Forward (Andrew Sieja, founder of Relativity).
What we do
Responsiv helps organizations stay ahead of regulatory change. Laws and regulations are constantly evolving—and for businesses in regulated industries, keeping up isn't optional. We build AI that understands how the regulatory landscape is shifting and maps those changes to what businesses actually need to do about it. Our platform monitors regulatory updates, identifies what matters to each organization, and surfaces the gaps between new requirements and existing compliance programs.
Marketing Director Overview
As Responsiv’s first marketing hire, you will define how the world understands us. You will own our brand, our message, and our demand engine. This is not a narrow role—it’s a foundational one. You’ll shape how we show up to the market, how we communicate value to legal and compliance leaders, and how we turn interest into pipeline.
You will be accountable for both perception and performance: building a world-class brand while owning measurable outcomes in MQLs and opportunities.
Build a world-class brand
- Elevate Responsiv’s external presence across the website other customer facing channels.
- Define what “great” looks like for an enterprise-grade AI company in a highly regulated space—and make it real.
- Own the voice, visual identity, and standards for how we present ourselves to customers, partners, and investors.
Own demand generation—and the number
- Be accountable for pipeline impact: MQLs, SQLs, and influenced opportunities.
- Design and run the demand engine across content, campaigns, and events, partnerships.
- Build tight feedback loops with sales to ensure marketing drives real revenue, not just activity.
Make our messaging crisp and unavoidable
- Turn complex product value into clear, compelling narratives for legal, compliance, and regulatory leaders.
- Own positioning, ICP definitions, and core messaging across the funnel—from first touch to late-stage deals.
- Partner deeply with product and sales to ensure what we say matches what we ship and what customers need.
Drive earned media and market presence
- Build and execute a PR strategy that establishes Responsiv as a leader in regulatory change and legal AI.
- Develop relationships with relevant press, analysts, and industry voices.
- Shape announcements, thought leadership, and moments that put us on the map.
Qualifications
- Minimum 5 years of quota-carrying experience in new business development for an enterprise software organization
- Minimum 5 years in complex selling environment requiring multi-level, multi-threaded relationships, ideally in Financial Services and other regulated industries
- Demonstrated, referenceable success in past positions where closing multiple large transactions ($100k+ per year) and owning lengthy sales campaigns in a fast-paced, consultative and competitive market
- Record of success in generating net new business with consistent overachievement of annual sales goals in logos and ARR
At Responsiv, our core values are not just words on a page; they are the guiding principles that shape our culture, define our actions, and propel us towards our vision.
- Advocate like you're right. Listen like you're wrong. We communicate ideas with both passion and humility. We are all responsible for innovation and believe that ideas can come from anyone.
- Practice extreme ownership: With ownership comes accountability. Deliver on your commitments and take individual responsibility for the team’s successes and failures.
- Measure success: Having clarity on what success looks like is critical to its achievement. Make sure the measurements are meaningful. ·
- Make an impact: Iterate quickly. Speed over Perfection. Results over Activity.
- Do more with less: We value efficiency and resourcefulness. Quality is not dictated by the quantity of resources, but how effectively they are used.
- Celebrate the wins. Acknowledge the losses. Both are important signals to help us steer the ship. Give meaning to the hard work by recognizing the moments, milestones, stories and people in our joint success.
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